Job Description

The social media advertising team manages all social media advertising and strategic consulting services specifically relating to paid social media. The Social Media Advertising Analyst provides a key support role and works closely with the Social Advertising Strategists to ensure campaign and client success. In an immensely fast-moving channel, the ideal candidate will be highly driven and entrepreneurially minded.

Responsibilities:

• Create, implement, track, analyze and optimize paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram, and social optimization tools, including AdStage
• Conduct recurring weekly and monthly social media advertising analysis and campaign optimizations
• Provide consistent and effective support to Social Advertising Strategists on day-to-day management of campaigns and new paid social opportunities
• Measure and evaluate success of social media advertising campaigns to inform investment decisions
• Deliver analysis and insights that help teams optimize social media advertising initiatives
• Maintain and create marketing's KPI dashboards
• Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
• Manage digital media buying and planning through all steps of the planning process, from RFPing, partner evaluations, partner scoring, negotiations and final execution

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Economics, or Mathematics preferred
• Certifications: Google Analytics preferred
• 6 months to 2 years of relevant work experience in social media advertising, paid search marketing or media planning and/or another highly quantitative, analytical, and results-driven experience
• Experience with Facebook, Twitter or LinkedIn advertising highly preferred
• Proficiency in Excel and PowerPoint is a must
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Keen problem-solving and troubleshooting abilities

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.