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Social Advertising Analyst (DWA)

DWA US

Social Advertising Analyst (DWA)

Austin, TX
Paid
  • Responsibilities

    Job Description

    The social media advertising team manages all social media advertising and strategic consulting services specifically relating to paid social media. The Social Media Advertising Analyst provides a key support role and works closely with the Social Advertising Strategists to ensure campaign and client success. In an immensely fast-moving channel, the ideal candidate will be highly driven and entrepreneurially minded.

    Responsibilities:

    • Create, implement, track, analyze and optimize paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram, and social optimization tools, including AdStage
    • Conduct recurring weekly and monthly social media advertising analysis and campaign optimizations
    • Provide consistent and effective support to Social Advertising Strategists on day-to-day management of campaigns and new paid social opportunities
    • Measure and evaluate success of social media advertising campaigns to inform investment decisions
    • Deliver analysis and insights that help teams optimize social media advertising initiatives
    • Maintain and create marketing's KPI dashboards
    • Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
    • Manage digital media buying and planning through all steps of the planning process, from RFPing, partner evaluations, partner scoring, negotiations and final execution
  • Qualifications

    Qualifications

    Qualifications:

    • Bachelor’s degree in Marketing, Economics, or Mathematics preferred
    • Certifications: Google Analytics preferred
    • 6 months to 2 years of relevant work experience in social media advertising, paid search marketing or media planning and/or another highly quantitative, analytical, and results-driven experience
    • Experience with Facebook, Twitter or LinkedIn advertising highly preferred
    • Proficiency in Excel and PowerPoint is a must
    • Ability to handle multiple projects and prioritize responsibilities
    • Ability to work efficiently in a fast-paced environment
    • High level of accuracy and attention to detail
    • Keen problem-solving and troubleshooting abilities

    Additional Information

    Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.