Job Description

The Search Engine Marketing (SEM) team manages biddable media, including SEM/PPC, display/GDN, and remarketing. The SEM Analyst is a key support role that works closely with SEM Program Managers to ensure campaign and client success.

RESPONSIBILITIES:

• Create, implement, track, analyze and optimize paid search campaigns in Google AdWords, Bing Ads, 3rd party SEM platforms and other search engines
• Conduct recurring weekly and monthly SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, etc.)
• Provide consistent and effective support to SEM Program Managers on day-to-day management of campaigns and new SEM opportunities
• Measure and evaluate success of SEM campaigns to inform investment decisions
• Deliver analysis and insights that help teams optimize SEM programs
• Provide ongoing and ad hoc analytical support to SEM Program Managers
• Maintain and create marketing's KPI dashboards
• Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted

Qualifications

• Bachelor’s degree in Marketing, Economics, or Mathematics preferred
• Certifications: Google AdWords Fundamentals, Search Advanced, Display, and Marin. Certifications are not required but must be obtained while employed with DWA Media.
• 1-3 years of relevant work experience in search marketing, digital marketing, and/or another highly quantitative, analytical, and results-driven environment
• Experience with Google AdWords and Bing AdCenter mandatory
• Proficiency in Excel is a must
• Up-to-date with the latest trends and best practices in SEM and performance advertising
• Experience with 3rd party campaign management platforms like Marin Software is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.