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Digital Media Planner

DWA US

Digital Media Planner

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Job Description

    As a Digital Media Planner, you will provide leadership to ensure clients' requirements are met. You will oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships. You will provide consultative strategic direction to assigned accounts and identify appropriate services to meet client needs.

    You will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. You will attend client meetings and take part in presentations.

    RESPONSIBILITIES:

    • Be a primary client contact, understanding client goals and optimizing success through research and analysis
    • Develop RFPs, final media plan recommendations, buy summaries, and campaign measurements where necessary
    • Present proposals with media and cost schedules to clients
    • Take the lead on optimization strategies for digital placements
    • Manage, review, and analyze all client-facing deliverables
    • Stay up-to-date with latest trends and identify areas of development within emerging markets
    • Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns
    • Delegate and oversee responsibilities/assignments appropriate for Assistant Media Planners
    • Promote positive working relationships within the department and the vendor community
    • Provide strategic guidance to the media planning team
  • Qualifications

    Qualifications

    • BA/BS degree
    • 2+ years in digital media planning
    • Experience with DCM/Campaign Manager
    • Experience working in both B2B and B2C environments (specific client experience with financial services a plus)
    • Have outstanding written and verbal communication skills
    • Be detail-oriented, organized, able to multi-task, and able to work well under pressure
    • Be articulate, curious, and credible person who wants to make a difference in a growing business with existing clients
    • Experience with research resources, such as @Plan, Kantar, Comscore, Nielsen/NetRatings, and AdRelevance, and other research/planning tools
    • Proficiency in Word, Excel, and PowerPoint

    Additional Information

    Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

    Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.