Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. Our team has been responsible for generating hundreds of millions of dollars in market value for some of the most innovative brands in the world. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production, and Growth Marketing – threaded by one cohesive, interdisciplinary team. 

Taking the startup mindset to the agency space, the collective expertise of our team of e-commerce entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Verb Energy, Everytable, VYBES, Article No., ZOA Energy, Maaji – to name a few. 

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. We offer highly competitive salaries, benefits, 401k with match, and offices and work locations where the most talented people want to live. Our team is our most sacred asset. 

We are looking for a proven marketing leader to run our Retention Marketing department at Darkroom. As a leader of the Email & SMS marketing vertical, your primary duty will be to develop and manage a team of Email Marketing Managers, Coordinators, and Designers who craft large-scale marketing campaigns from ideation to implementation across a wide variety of industries throughout e-commerce (think – fashion, consumer goods, food & beverage and more). Our clients are some of the fastest growing DTC brands in the market today and look to Darkroom to provide strategic insights and campaigns that integrate all four of our disciplines. Our retention marketing team’s ultimate objective is to grow as a team and scale our client’s revenue by delivering personalized communications across multiple platforms.

DUTIES & RESPONSIBILITIES:

• Be the senior voice of Darkroom in all program related conversations with clients on meetings, and brainstorms, including changes to the business, strategy, product, and brand.

• Translate high-level initiatives into actionable go-to-market strategies and execution plans, driving cross-channel marketing plans from kick-off to launch. You will coach your team on how to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase business KPIs and user LTV.

• Manage a growing team of Retention Marketers and coach/develop their skills across marketing core competencies.

• Curate personalized SMS automation + campaigns that integrate seamlessly with ongoing email automation + campaigns.

• Utilize data to monitor retention performance and identify areas for improvement; generate and test hypotheses to improve monthly performance.

• Establish rigorous A/B tests of subject lines, content, cadence, segmentation, and timing to constantly improve results.

• Create your own departmental roadmap of initiatives that deliver KPIs that align with Darkroom’s and our customer's goals.

• Learn and understand each client’s unique brand voice so you can speak to their audiences in the most effective way possible.

• Brainstorm customer acquisition, campaign content, and segmentations independently or alongside other team members. 

• Optimize existing email automation with frequent multi-variant a/b testing of subject lines, time of send content, etc.

• Proof and QA your team’s campaigns to ensure a 100% error-free execution.

REQUIREMENTS: 

• 5+ years in email marketing & SMS marketing, with a background in working with e-commerce brands. 

• 5+ years of experience in handling clients/accounts. 

• 3+ years at a Digital or Creative Marketing agency.

• Leadership experience in managing a department including revenue goals and P&L.

• Experience in managing a team of at least 5 individuals.

• Excellent interpersonal and communication skills.

• Excellent copywriting skills. 

• Excellent taste and aesthetic skills.

• Excellent project management skills. 

• Highly creative and imaginative. 

• Adobe Photoshop experience is a plus. 

• Ready to take the initiative and find solutions when given little direction. 

• Understanding of digital marketing principles, specifically email marketing best practices. 

• Knowledge of Klaviyo and/or other email marketing automation tools like Mailchimp. 

• Knowledge of HTML and experience with WordPress a plus. 

• Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.

Perks:

• Fun, fast-paced startup environment located in DTLA (with our own in-house studio) – We are currently WFH during COVID-19 and open to remote employees

• Every role makes a difference - shape your own career path and company culture

• International, motivated team with flat hierarchies

• Attractive opportunities for growth

Why work at Darkroom:

• Competitive salary based on experience level

• Unlimited vacation days

• Startup culture with a beautiful office (and a full in-house production studio)

• Entrepreneurial encouragement to launch companies internally with revenue share structures

• Health and commuter benefits

• Top-notch clients