Job Description

The Data Analyst will will turn behavioral data, campaign performance metrics, and engagement signals into actionable insights that drive marketing strategy, audience growth, and product innovation. You will collaborate closely with product, marketing, data science, and client services teams to support decision-making with accurate, timely, and meaningful analysis.

Key Responsibilities:
(Including but not limited to)

• Analyze user behavior data to understand how physicians engage across content types, campaigns, and channels.
• Develop and maintain dashboards and reports that monitor KPIs related to audience engagement, campaign performance, and lead generation, across endemic and commercial audiences.
• Perform deep-dive analysis into campaign effectiveness, user segmentation, and conversion trends.
• Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations.
• Assist in building behavioral models and attribution frameworks alongside the data science team.
• Collaborate with stakeholders (marketing, product, client services) to define metrics, interpret findings, and support strategic decisions.
• Support data integrity and alignment across martech platforms.
• Present findings to non-technical audiences in a clear, concise and visual manner.
• Identify and prioritize opportunities to improve data quality and analytics processes.

Qualifications

• Bachelor’s degree in Data Science, Computer Science, Statistics, or a related technical field (or equivalent experience)
• 1–2+ years in data analytics, business intelligence, or a related field (internships or co-ops may count).
• Proficiency in SQL and familiarity with data warehousing (Snowflake preferred).
• Experience with Python for data manipulation and analysis.
• Basic understanding of dbt for data transformations.
• Exposure to Segment, Iterable, or similar marketing platforms a plus.
• Proficiency in BI/visualization tools (Tableau preferred).
• Basic understanding of web technologies and web analytics.
• Understanding of healthcare marketing concepts or prior exposure to the healthcare industry is highly desirable.
• Knowledge of digital marketing channels (email, social media, web analytics) is beneficial.
• Strong communication skills—capable of explaining technical concepts to non-technical audiences.
• Attention to detail and sense of ownership for delivering accurate, high-quality outputs.
• Creativity, intellectual curiosity, and empathy in problem-solving and data storytelling.
• Adaptability, flexibility, and a bias for action in a fast-paced environment.
• Excellent time management skills to meet tight deadlines and shifting priorities

Additional Information

Benefits:

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

** M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.**

** All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age,** physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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