Job Description

We are seeking a Digital Marketing Strategist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. We are a disruptor in the automotive industry through our innovative culture, legendary service, and best practices website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. RESPONSIBILITIES:

• Conduct market research to determine potential of products and services
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments
• Gmail Ads
• Dynamic Reports
• Dynamic Remarketing & Re-Targeting Ads
• Set up, launch, and optimize Facebook, Instagram, Google Search ads
• Analyzing activities to evaluate the Marketing efforts for ROI. Use data-driven recommendations to improve lead generation and conversion
• Develop specific audience personas to guide customized messaging

​QUALIFICATIONS:

• Previous experience in market research or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams
• Excellent skills in digital marketing, including social media, SEO, SEM, and Reporting
• Must be highly organized, punctual, and detail-oriented Fast learner & interested in new technologies.
• Display & YouTube Advertising
• Perfect complement to your paid social campaign to expand your strategy across mobile, display and video
• Dynamic Creative Optimization tied to your product feed
• Extensive experience running performance-driven incremental sales lift and A/B testing initiatives

TECHNICAL SKILLS:

• Marketing Automation
• Google Ads
• Display & YouTube Advertising
• CRM
• Paid Social
• Google Analytics
• SEO
• Google Ads Scripts
• Google Tag manager
• Google Data Studio
• Call Recording & Tracking
• Visitor Tracking

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