Job Description

DIGITAL MEDIA SUPERVISOR

The Digital Media Supervisor plans and implements media campaigns working with one or more subordinates as part of a larger media team

The Digital Media Supervisor is responsible for cost-effectively driving engagement and brand/product awareness through a multitude of digital media channels including display, mobile, video, programmatic, site-direct, and social media. The ideal candidate will bring strong capabilities in the areas of negotiation, local media planning/buying, and cross channel optimization.

This position reports to the Digital Media Director.

RESPONSIBILITIES:

• Develop and drive online marketing plans that achieve marketing and revenue goals through online partnerships, video, display, mobile, social, and affiliate marketing.

• Identification and management of partners to execute online marketing plan, including term negotiation, agreement execution, and ongoing partner management

• Measure and analyze performance of all online marketing initiatives and develop strategies to test and optimize campaign efficiency and maximize channel ROI

• Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and lifetime value

• Employ quality assurance principles to ensure campaigns are launched and operating as planned

• Stay abreast of new tools, trends, networks, and best practices in the online media industry

QUALIFICATIONS:

• Qualified candidates must have 4+ years proven expertise in online/direct marketing

• Must have strong knowledge of digital media including display, video, mobile, programmatic, and social platforms.

• Local and Ethnic (Hispanic, Asian, African American) targeting experience highly preferred 

• Strong knowledge of Google marketing suite (DCM, DV360), programmatic buying practices including working with 1st and 3rd party data, foot traffic attribution (Placed), and Multivariate Testing Tools preferred

• Strong knowledge of online advertising tracking strategies and tactics and the ability to work with internal production and technology teams to achieve goals

•Strong background testing multiple online marketing channels. Ability to work with and test a variety of partners at any given time

•Must have strong analytical skills and ability to review online marketing results on a daily basis and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals

•Must have strong organization, analytical, strategic thinking, problem-solving, oral and written presentation skills

BA or equivalent experience

Company Description

Davis Elen is a full-service advertising agency headquartered in Downtown Los Angeles, with satellite offices across the country. Since our founding in 1948, we have been focused on creating the most impactful work for our clients. Our philosophy has always been “just because it was a good idea yesterday, doesn’t mean it’s a good idea today.” This obsession with constant improvement and refinement has resulted in DE being ahead of the pack on several marketing and advertising trends.