Job Description
DESCRIPTION
Participate in the day-to-day media planning process for Clients of responsibility
RESPONSIBILITIES
- Supports Supervisors and Directors in the development of agency’s media
- planning product
- Researches and gathers data to assist in the preparation of media planning documents
- Aids in the development of target consumer profiles
- Evaluates wide range of media vehicles to determine plan application
- Calculates reach and frequency of potential media vehicles
- Generates and maintains planning documents such as flowcharts, program POVs, market landscapes
- Integrated planning for linear/cable TV, Radio, Streaming Video/Audio
- Direct purchase of OOH, Direct Mail and Print vehicles
- Helps in the development and maintenance of offline and online buying guidelines
- Keeps current on media trends
- Review the work of Asst Planner/Coordinator (invoice management, billing, communication to buyers, etc.)
QUALIFICATIONS
- Strong understanding of media planning fundamentals – targeting, channel strategies, plan development
- Strong writing, Excel, PowerPoint, and Google skills
- Proficient with industry systems and tools (e.g. Media Tools, Scarborough, Simmons, Kantar, Telmar, Advantage, etc.)
- Experience in Asian, African American and/or Hispanic multicultural planning a plus
- Bachelor’s degree (B.A.) Marketing, Communications, Advertising or related field
- 2-4 years agency/media planning experience
Company Description
Davis Elen is a full-service advertising agency headquartered in Downtown Los Angeles, with satellite offices across the country. Since our founding in 1948, we have been focused on creating the most impactful work for our clients.
Our philosophy has always been “just because it was a good idea yesterday, doesn’t mean it’s a good idea today.” This obsession with constant improvement and refinement has resulted in DE being ahead of the pack on several marketing and advertising trends.