Better Car People + Proactive Dealer Solutions is a leading force in automotive consulting and performance improvement. We partner with dealerships and manufacturers nationwide to deliver meaningful results through a proven blend of technology, expertise, and hands-on coaching. Our mission is to drive performance, profitability, and growth—and we're expanding our team with high-energy, results-driven Dealer Performance Coaches to help us do just that.
As a Dealer Performance Coach, you’ll play a pivotal role in transforming dealership performance. You'll engage directly with management teams and staff across the country to deliver expert training, coaching, and consulting that drives measurable improvements. This is a high-impact role for those who thrive on creating change and fostering success at every level of the dealership.
Note: This role requires significant travel (16+ days/month). Candidates must be comfortable with a high-travel schedule.
Lead dynamic, in person training sessions focused on lead management, sales/service performance, SaaS tools, and process optimization.
Partner with executive leadership, sales teams, BDCs, and other dealership stakeholders to ensure lasting implementation.
Drive engagement and accountability through follow-up coaching and results tracking.
Analyze dealership processes and performance metrics to identify opportunities for improvement.
Offer actionable, data-driven recommendations to optimize operations.
Support clients in leveraging BCP+PDS platforms to reach business goals.
Train and coach on best practices in sales, service, and lead handling.
Promote BCP+PDS software and consulting solutions as key performance drivers.
Build strong client relationships to foster trust, retention, and growth.
Travel nationally to dealerships for on-site coaching, training, and relationship-building.
Spend at least 75% of your time on-site, actively working with clients to implement strategies and improve outcomes.
5+ years of experience in automotive retail—preferably in BDC, sales management, or dealership operations.
Experience as a trainer, coach, or vendor in the automotive space is strongly preferred.
Strong presentation skills and the ability to train diverse audiences in a compelling and engaging way.
Confidence interacting with all levels of dealership personnel, from frontline staff to senior leadership.
Knowledge of SaaS platforms and experience guiding clients through technical tools.
Outstanding consultative selling, critical thinking, and problem-solving skills.
Ability to manage multiple clients and schedules independently in a fast-paced environment.
Highly self-motivated, energetic, and passionate about helping clients succeed.
Excellent written and verbal communication skills.
Total Annual Compensation: $105,000–$115,000 (based on performance and compensation plan benchmarks)
Comprehensive Benefits Package: Health, dental, vision, 401(k) with company match
Career Growth: Opportunities for professional advancement within a fast-growing, nationally recognized company
At Better Car People + Proactive Dealer Solutions, we don’t just talk about performance—we deliver it. As a Performance Coach, you’ll be part of a passionate team that’s driving the future of automotive retail through real-world impact. If you're ready for a meaningful, travel-focused career where your insights and energy directly help clients thrive, apply now and make your mark.