Bulls Eye Recruiting is hiring a Sr. Demand Generation Specialist to help design and execute data-driven campaigns that engage, retain, and grow our customer base. This is a HYBRID role located in Austin, Texas.  You will be responsible for helping develop campaign marketing strategies across key channels such as email, in-app messaging, tradeshows, mailers and more. The ideal candidate has an understanding of customer journeys, digital marketing, campaign marketing, and personalization to drive meaningful customer experiences and business growth.

Key Responsibilities

• Execute multi-channel campaigns – Support the planning and execution of marketing initiatives across email, social media, paid ads, and events.

• Content creation & messaging – Assist in developing compelling marketing materials, including blogs, emails, landing pages, and social posts.

• Campaign performance analysis – Track, measure, and report on campaign success, leveraging data to optimize future efforts.

• Event & tradeshow support – Help coordinate logistics, marketing collateral, and pre/post-event engagement strategies.

• Partnership marketing – Support marketing efforts for industry partnerships, ensuring alignment and execution of co-branded initiatives.

• CRM & marketing automation – Work within HubSpot (or similar tools) to segment audiences, schedule campaigns, and improve lead nurturing.

• Competitive & market research – Stay on top of industry trends, competitor activity, and new marketing opportunities.

Who you are:

• Process oriented with a passion for campaign marketing and execution

• Strong project management and organizational skills

• Hands-on collaborator that works well in teams and cross-functionally

• An avid learner who is as excited about tests and experiments as much as wins and results

• A strong interest in understanding the customer and delivering a highly engaging and tailored experience

• Strong attention to detail, time management skills and ability to prioritize effectively

• Interest in start-ups, technology, and / or healthcare

Required:

• A bachelor’s degree and strong marketing background

• 3 to 6 years of total professional experience

• 2+ years of campaign marketing experience

• Experience and interest in marketing to small businesses

• Company working hours are 8am-5pm CT

• Based in Austin, TX

• Hybrid work schedule - Monday to Thursday in office and Friday remote

We recognize that team members may need flexibility around office hours for situations such as drop off and pick of children and unexpected emergencies. Please work with your manager to ensure you align schedules and can block off the appropriate times.