Demand Generation Specialist

I

i-Tech Support

Demand Generation Specialist

Orlando, FL
Full Time
Paid
  • Responsibilities

    Job Description : Demand Generation Specialist

    Position Type : Full-Time, Salaried Employee

    Location : i-Tech Support, Inc., Ocoee, FL

    Overview

    The Demand Generation Specialist is an execution and operations focused role responsible for driving pipeline volume and ensuring disciplined follow-through across MSP and ERP go-to-market motions.

    This role owns outbound sequencing, event execution (not selection), campaign delivery, CRM hygiene, and ROI tracking. It is not a people manager, not a strategist, and not a content owner.

    The objective is to create sales-ready conversations and generate pipeline volume. Lead capture is a mechanism.

    Core Responsibilities

    Outbound Demand Operations

    • Own and manage omni channel outbound sequences for Acumatica ERP and MSP such as:
      • Email sequences with automation through CRM
      • LinkedIn sequences
    • Ensure outbound execution aligns with:
      • Sales-provided ICPs and priorities
      • Active campaigns and events
    • Optimize for:
      • Response rates
      • Meetings booked
      • Pipeline created

    Event Execution and ROI Accountability

    • Owns execution and management of approved events, including:
      • Project management of timelines, tasks, vendors, and internal coordination
      • Promotion and registration execution
      • Lead capture and data hygiene
      • Post-event follow-up execution
    • Track and report event ROI based on:
      • Meetings booked
      • Opportunities created
      • Pipeline influenced
    • Flag underperforming events with data-backed recommendations

    Campaign Packaging and Enablement

    • Execute MSP and ERP demand campaigns based on leadership direction
    • Create and Manage Sales enablement materials and lightly adapt as needed
    • Package content into execution-ready assets:
      • Emails
      • Landing pages
      • Event materials
      • Sales Presentations and Branding Assets

    Data, Tools, and Process Ownership

    • Own CRM and marketing tool execution for:
      • Campaign tracking
      • Lead routing
      • Attribution
    • Maintain high data integrity standards
    • Enforce follow-up SLAs
    • Surface execution gaps and friction points proactively

    Required Experience

    • 4–7 years in B2B demand generation or revenue operations
    • Experience supporting services-based or complex sales cycles
    • Strong project management skills
    • Hands-on CRM and marketing automation experience, HubSpot preferred
    • Comfortable working closely with sales teams and BDRs
    • Demonstrated ability to tie execution to pipeline outcomes

    Benefits

    You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.

    Highlights of the current benefits are as follows:

    • Medical, dental, and vision insurance with competitive plan options
    • 401K plan + employer match + immediate vesting
    • Employer paid long-term disability insurance + life insurance
    • 22 days off per year (15 days of accrued PTO + 7 paid holidays)
    • 6 weeks paid parental leave
    • Company issued laptop
    • Company paid training as necessary