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Content Strategist

Design Pickle

Content Strategist

Scottsdale, AZ
Full Time
Paid
  • Responsibilities

    ABOUT THIS ROLE Hello prospective pickle! The Design Pickle team is growing, and our Marketing team is currently seeking a tenacious and smart-working CONTENT MARKETING STRATEGIST to join our team! The ideal candidate has at least 3+ years of experience applying their copywriting and content marketing expertise to strategically plan, create and optimize content marketing campaigns for performance in lead generation and SEO.

    REPORTS TO: Director of Brand & Content ON A DAILY BASIS, WORKS CLOSELY WITH: Brand and Content team members; Director of Marketing and Director of Sales. LOCATION: Design Pickle is a fully remote company with a Scottsdale, Arizona, HQ.  WHO WE ARE LOOKING FOR First, Design Pickle is anything but typical. We're a group of hard-working, creativity-loving individuals from around the world. Do we love pickles, too? Most of us! But don't stress if pickles aren't your thing. It's not a deal-breaker. We do look for a passion and interest in something though because our employees' uniqueness is what helped make us the great company we are today.  We stand by our vision, purpose, and values, and these are mission-critical to how you show up every single day. SPECIFIC TO YOUR ROLE, WE'RE LOOKING FOR INDIVIDUALS WHO HAVE...

    • ENTHUSIASM for our mission: To be the most helpful creative company in the world.
    • Bachelor's degree in MARKETING, COMMUNICATIONS, JOURNALISM or related field.
    • Minimum of 3 YEARS EXPERIENCE planning, creating and managing content marketing campaigns.
    • Demonstrated ability to CREATE ENGAGING CONTENT MARKETING CAMPAIGNS that generate leads, and engagement metrics. We will ask to see examples of your work.
    • Proven experience in writing HEADLINES AND COPY THAT CONVERTS, strong COPYWRITING AND COPY EDITING SKILLS.
    • A passion for CONTINUOUS IMPROVEMENT and generating breakthrough ideas
    • Good PROJECT MANAGEMENT and COMMUNICATION SKILLS - the majority of our team works remotely and we need to know you can manage your time effectively.

    BONUS PICKLE POINTS

    • Familiarity with ACTIVECAMPAIGN or similar email marketing automation software.
    • Familiarity with COSCHEDULE or a similar content marketing management tool.
    • Familiarity with publishing website and blog content on WORDPRESS.
    • HTML KNOWLEDGE to help customize email templates.

    KEY OBJECTIVES AND RESPONSIBILITIES  As a fast-growing company, our roles are always evolving. However, we want you to know exactly what you're walking into. In the first 90-days, here is a preview of what's expected:

    • Gain a thorough understanding of Design Pickle products and target customer personas.
    • Review existing website, blog and social media profiles and develop recommendations for optimizing performance.
    • Plan and manage our CoSchedule content calendar.
    • Collaborate with the brand and content team to conceptualize and generate new topic ideas for connecting with our customers and prospects in new and meaningful ways.
    • Develop tactics for growing our blog and email subscriber base.
    • Ensure that our content strategy is goal-oriented (lead generation, SEO and engagement) and measurable.
    • Coordinate with the design team to add engaging creative elements to all of our content.
    • Create, manage and improve upon our weekly newsletters and promotional email campaign content.
    • Follow industry-related news to generate ideas that are relevant, timely and to keep a pulse on trending topics.
    • Review and edit content as needed to ensure appropriate brand voice is used and editorial guidelines are followed.
    • Analyze and report on content marketing successes and opportunities for improvement.

    BENEFITS, COMPENSATION, AND PERKS UNCAPPED PTO_:_ Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.

    MAJOR MEDICAL HEALTHCARE: We offer Bronze, Silver, and Gold major medical plans through United Healthcare which is managed seamlessly through Gusto.

    DENTAL AND VISION INSURANCE: We work with Beam Dental and VSP for ancillary coverage.

    REMOTE-WORK FLEXIBILITY: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country. 

    WORLD-CLASS CREATIVE OFFICE: More productive in an office? Also, fine with us! Our creative office is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, a merch wall, and a cold plunge! ….yes, we said a cold plunge. 

    IN-OFFICE GYM: Our office also has a small CrossFit-style gym available for any pickles to use! 

    NEW PARENT LEAVE: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary. 

    PAID TRAINING AND PERSONAL DEVELOPMENT: We offer a yearly stipend for employees to continue to grow their skillset and learn things to help them in their careers.

    STOCK OPTION POTENTIAL: We give our tenured staff a stake in what we're building here.

    PET INSURANCE: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures. 

    TEAM RETREATS, SOCIAL EVENTS, AND ADVENTURES: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.  ABOUT DESIGN PICKLE Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the #1 flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe.  In 2019, Inc. 500 listed Design Pickle as one of the fastest-growing companies in America.  We are a company that takes our core values to heart: 

    FRIENDLY

    __We aim for Mister-Rogers-Level friendliness; every interaction comes from a place of inclusion, empathy, kindness, and respect. _ _

    SMART-WORKING

    __We are resourceful, efficient, and committed to constant improvement by leveraging our time, technology, and resources. _ _

    TRUTH

    __We speak from the heart, operate with integrity, and guide every decision, conversation, and action with honesty (even when no one is looking). _ _

    SERVICE

    __We embrace our collective responsibility to delight customers, support our teammates, and give back to the community. _ _

    TENACIOUS

    __We are ambitious creators with grit by the jarful. We take ownership of our decisions and grow from our mistakes.

    You can learn more about our company, our vision, and what we stand for on our website and social channels. We can't wait to meet you—thank you in advance for your application!