Advocate, On-Premise Hospitality - Northern California
Job Description
THIS POSITION MUST BE BASED WITHIN A 30 MINUTE COMMUTING DISTANCE OF DESIGNATED MARKET.
The On-Premise Advocate is responsible for driving brand and on-premise initiatives across a territory of on-premise accounts for a large portfolio of spirits brands.
Reporting to the Local Manager, the On-Premise Advocate will build industry and client relationships and drive activations for the portfolio.
Core Responsibilities/Activities:
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
On-Premise Engagement. Plan, track, and implement brand and portfolio engagement as directed by agency and client
Client Partnership. Work with client on direction for on-premise engagement and recap insights and outcomes
Consumer Sampling. Following legal guidelines, sample consumers on spirit brands in the on-premise environment
Social Media Presence. Utilize social platforms to support brand initiatives
Agency Accountabilities. Complete accurate and timely management of agency
initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Leverage Agency Tools. Facilitate opportunities to bring brand content to on- premise accounts within territory
Learning . Develop knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:
Delivery of program activities within the on-premise environment
Growing presence on social media
Positive 360o feedback from manager, market team and client partners
Share of success stories through strategic communications such that progress is clearly
communicated to and understood by both agency and client
High rate of added value across territory (going over and above with our client
partnership in the field)
Increasing brand and category knowledge
Qualifications
Qualifications and Experience Required:
Minimum 1-2 years of related experience
Hospitality experience a plus
Knowledge of liquor laws, regulations, and rules a plus
Understanding of market and where trends are happening
Interest in growing knowledge in spirits history/production and cocktail culture
Strong written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to tailor communications for a variety of on-premise environments
Strong budget management skills
Social media fluency
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
A valid driver’s license and access to a vehicle (travel required)
Desire for mentorship and willingness to contribute to team culture
Bilingual (English and Spanish-speaking) a plus
Additional Information
The base compensation range for this job classification is between $60,000 and $80,000 The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Enthuse and Inspira Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state or local law.