Field Marketing Intern – Ripken Baseball (Myrtle Beach, SC)
Job Description
SUMMER 2021
The Field Marketing Intern assists the Business Development team in managing all aspects of on-site marketing to achieve Diamond Kinetics’ business and brand goals.
Success in this role is defined by collaborating and supporting the Business Development and Marketing team’s efforts to drive brand awareness, create affinity and engagement, and maximize revenue while enhancing the value Diamond Kinetics brings to it’s partnership with Ripken Baseball.
KEY RESPONSIBILITIES
EXECUTE FIELD MARKETING PLANS THAT ACHIEVE OBJECTIVES
Coordinate with event partner management and staff representing the company professionally
Manage and execute field marketing campaigns, events and promotional programs
Engage, educate, and sell to customers on-site
Build relationships with coaches and travel programs
COORDINATE, TRAIN AND SUPERVISE STAFF
Train and coach the event partner staff in the execution of on-site activation, educating customers and answering their questions, and selling best practices
Coordinate weekly schedules to ensure on-site activation staffing
Create a team environment among the company and partner staff
INVENTORY AND FINANCIAL MANAGEMENT
Maintain, manage, and communicate product inventory
Be responsible for the point-of-sale equipment and process
IDENTIFY, RECOMMEND AND IMPLEMENT PROCESS IMPROVEMENTS
Quickly learn best practices and adapt processes to increase efficiency, sales, customer engagement, and overall brand activation
Share best practices internally and with partner management
Document experiments/experiences and discover which strategies are most effective
SUPPORT DIGITAL AND SOCIAL STRATEGIES AND PLANS
Support the centralized digital and social marketing strategy by coordinating with stakeholders and providing content
Understand the brand strategy and maintain the brand voice
Qualifications
COMPETENCIES REQUIRED
Builds relationships internally and externally
Customer-centric mindset
Excellent listening and communication skills
Extraordinarily organized, both personally and in coordinating groups of individuals
Drives for results
Efficiency in completing work, both in time and resource
Ability to lead and motivate
EXPERIENCE REQUIRED
Pursuing degree in Sports Marketing, Business, Communications, or equivalent field of study
Retail sales, customer service, or other customer-facing work experience
Very tech-savvy – hardware, software, mobile apps
Highly proficient in all social media platforms
Personal interest in the sports technology industry
Understanding and passion for the game of baseball
ADDITIONAL DESIRED EXPERIENCE
Personnel management/supervisory experience
Photography and videography experience
Played competitive level amateur baseball or softball
Additional Information
The intent of this job description is to provide a non-exhaustive representation of the type of duties and responsibilities that will be required of the position given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Diamond Kinetics may supplement, modify, or eliminate responsibilities from time to time, in its discretion. Diamond Kinetics is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee success.