Job Description

The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. In close collaboration with marketing leadership, this role designs and activates multi-channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments, advanced digital strategies, AI-powered personalization, and deep understanding of trade personas, this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world, solution-oriented products—ultimately influencing sales, conversions, and measurable business growth.

• Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.
• Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
• Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.
• Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.
• Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.
• AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.
• Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.

Qualifications

• Bachelor’s Degree in advertising, marketing, communications, design, or similar field.
• 3-5 years of demand generation experience
• Previous experience marketing power tools and/or power tool accessories is preferred.
• Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing.
• Hands-on experience managing a high-spend media budgets and reporting on ROI.
• Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred, but not required).
• Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.
• Ability to manage multiple design projects at once; and to shift priorities based on business needs
• Outstanding verbal, written, and presentation skills. Ability to present ideas to c-suite leadership.
• Comfortable working with and advising senior-level executives.
• Ability to manage multiple projects and priorities at the same time.

Additional Information

Additional Information

Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Equal Opportunity Employer, including disability/veterans.

Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

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