Digital Asset Coordinator
Hybrid
Vienna, VA.

Description :

• Conduct the daily management of the Digital Asset Management System (DAMs)
• Maximize discovery of digital assets by enhancing product and lifestyle images with metadata that follows established guidelines and are consistent with business objectives
• Manage lifecycle of image assets after creation, including select and ingestion within AEM digital asset management system (DAM)
• Subject matter expert for the digital asset management system (DAMs); maintain accurate system procedures and policies; develop process improvements, testing, and documentation; provide training and system support
• Identify and communicate opportunities for improvement to aid in the overall enrichment of the metadata lifecycle
• Coordinate and maintain organization of all assets and files for the Marketing Creative Services team, including Internally Generated Photography and Video, Campaign Photography, Stock Photography, Logos, Design Assets, Video B-roll, and other Special Projects
• Point of contact for all asset requests and handoff from internal team members in marketing, content strategists, and back-end developers, as well as outside vendors and partners
• Research streamlining opportunities to improve search engine concepts within the DAMs
• Create, develop, grow, and maintain a naming convention framework that is organized and allows for locating files quickly and seamlessly.
• Ensure and manage the workflow of proper naming, labeling and organizing of all content for all channels
• Responsible for researching and helping implement new technologies that streamline platforms and processes