Job Description

CapTech’s Digital Marketing & Analytics Specialist **** will play a vital role in driving data-informed marketing at CapTech. We’re looking for an independent, detail-oriented professional who thrives at the intersection of analytics and creativity.

Analytics & Reporting

• Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.

Digital Strategy & Execution

• Manage day-to-day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
• Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.

Paid Media Management

• Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.
• Track budgets, pacing, and KPI performance, and implement strategies to maximize cost-efficient results.

CRM & Email Marketing

• Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
• Build, deploy, and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.

Qualifications

• 4+ years of hands-on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g., GA4, CMS platforms, CRM platforms).
• Proven success running paid media campaigns, managing CRM workflows, executing email marketing, and analyzing data across channels.
• Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication skills and a proactive, solutions-oriented mindset.
• Someone who enjoys diving into data, solving problems, and optimizing for performance.

Additional Information

We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. You decide where and how you want to develop, and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way. Alongside our suite of traditional benefits encompassing generous PTO, health coverage, disability insurance, paid family leave and more, we’ve launched extended benefits to help meet our employees’ needs.

• Learning & Development – Programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths
• Modern Health –A mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources to support employees and their families through life’s ups and downs
• Carrot Fertility –Inclusive fertility and family-forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer-sponsored funds to help pay for care
• Fringe –A company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix, Spotify, and GrubHub to services like student loan repayment, travel, fitness, and more
• Employee Resource Groups – Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
• Philanthropic Partnerships – Opportunities to engage in partnerships and pro-bono projects that support our communities.
• 401(k) Matching – Generous matching and no vesting period to help you continue to build financial wellness

CapTech is an equal opportunity employer committed to fostering a culture of equality, inclusion and fairness — each foundational to our core values. We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds and experiences to the workplace. For more information about our Diversity, Inclusion and Belonging efforts, click HERE. As part of this commitment, CapTech will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Laura Massa directly via email lmassa@captechconsulting.com. At this time, CapTech cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship.

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