Job Description

Job Description

Job Overview :
We are seeking a highly skilled and results-oriented Digital Marketing and E-Commerce Specialist to join our team and lead the digital transformation of our electronics sales. This individual will play a pivotal role in driving revenue growth, increasing customer acquisition, and maximizing profitability through strategic digital marketing campaigns and e-commerce initiatives. You will work with a portfolio of well-known, high-demand electronics products, leveraging your expertise in performance marketing, online sales optimization, and customer-centric strategies.

Key Responsibilities :

• Drive Profitability and Revenue Growth :

* Lead the digital marketing strategy to boost online sales and significantly increase profitability from well-established electronics brands.
* Create targeted campaigns designed to convert traffic into paying customers and maximize the customer lifetime value (CLV).
* Identify and implement cost-effective strategies to reduce customer acquisition costs (CAC) while scaling revenue.
* Develop promotional campaigns, product bundling, and seasonal offers to drive higher volume and profitability.

• E-Commerce Platform Management :

* Optimize product listings on e-commerce platforms to maximize visibility and conversions.
* Implement advanced sales strategies to drive product-specific growth, including pricing optimization, up-selling, and cross-selling techniques.
* Manage inventory levels and ensure that high-demand products are prominently featured, with effective demand forecasting to prevent stockouts.
* Continuously monitor e-commerce performance (sales, ROI, conversion rates, etc.) and identify areas for optimization.

• Digital Marketing & Customer Acquisition:

* Develop and execute highly-targeted digital marketing campaigns across paid channels (Google Ads, Facebook Ads, Instagram, YouTube) to drive qualified traffic.
* Utilize data-driven insights to refine targeting and segmentation for maximum ROI.
* Spearhead SEO and SEM strategies to increase organic traffic, focusing on high-converting keywords related to electronics products.
* Lead retargeting campaigns and personalized email marketing to increase repeat business and customer retention.

• Performance Analysis & Data-Driven Decision Making:

* Use analytics tools to measure, analyze, and report on the performance of digital campaigns, e-commerce sales, and customer behavior.
* Regularly report on KPIs including conversion rates, ROAS (Return on Ad Spend), average order value, and customer acquisition costs.
* A/B test ads, landing pages, and email campaigns to continuously improve performance and drive profitable customer interactions.

• Customer Experience Optimization :

* Optimize the customer journey across the website, ensuring seamless navigation, fast load times, and a frictionless checkout process to boost conversion rates.
* Implement strategies to improve the post-purchase experience, encouraging positive reviews, product feedback, and repeat sales.
* Drive customer loyalty through effective retention strategies, including targeted email sequences, loyalty programs, and re-engagement campaigns.

• Competitive Intelligence & Market Research:

* Continuously monitor the competitive landscape, identify emerging trends in the electronics industry, and adjust strategies to stay ahead of market demands.
* Work closely with the product and sales teams to stay informed about new product launches and leverage cross-departmental knowledge to boost sales and marketing efforts.

• Collaboration & Reporting:

* Collaborate with product teams, designers, and sales managers to align marketing campaigns with business goals and product features.
* Provide regular performance reports and actionable insights to senior management, ensuring alignment with overall business objectives.

Key Qualifications :

• Experience :

  • Minimum of 3-5 years of proven experience in digital marketing and e-commerce, with a strong track record of driving sales and profitability in the electronics industry.
  • Hands-on experience managing and scaling e-commerce platforms and performance marketing campaigns
  • Strong experience in driving both paid and organic digital marketing campaigns, specifically in the electronics or consumer technology space.
  • In-depth knowledge of digital marketing analytics and tools to track and measure success

• Skills & Competencies:

* Strong understanding of e-commerce sales strategies, including conversion optimization, A/B testing, and pricing strategies.
* Expertise in paid media, SEO, SEM, and social media advertising to acquire customers and drive profitability.
* Ability to develop highly-targeted, data-driven campaigns that deliver ROI and drive long-term customer loyalty.
* Excellent analytical skills with the ability to transform data into actionable insights.
* Strong knowledge of customer acquisition, retention strategies, and the complete customer journey.
* Proficiency with e-commerce platforms, digital marketing tools, and CRM software 

• Preferred :

  • Experience specifically in the electronics or technology industry.
  • Knowledge of international e-commerce platforms and marketing strategies.
  • Familiarity with influencer and affiliate marketing as customer acquisition channels.

Key Attributes :

• A results-driven mindset, focused on profitability and measurable outcomes.
• Strong problem-solving skills, capable of optimizing and adapting strategies in a dynamic market.
• Excellent communication skills with the ability to work cross-functionally with sales, product, and design teams.
• Ability to prioritize and manage multiple campaigns and projects simultaneously in a fast-paced environment.

Why Join Us?

• Opportunity to make a tangible impact on the profitability and growth of a leading electronics brand.
• Be part of a forward-thinking, innovative team at the forefront of e-commerce and digital marketing in the electronics sector.
• Competitive salary and benefits package, along with performance-based incentives.
• A collaborative, results-focused work environment with plenty of opportunities for career development.

If you're a highly skilled digital marketing and e-commerce expert ready to drive sales, optimize digital strategies, and help scale an electronics business to new heights, we want to hear from you! Apply today and play a key role in driving profitability and customer growth in a high-impact industry.

Company Description

We believe that creativity knows no bounds. Here’s why you should consider joining our team:
Innovative Culture: We foster an environment where fresh ideas are encouraged and collaboration thrives. Your voice matters here, and you’ll have the opportunity to contribute to exciting projects that push creative boundaries.

Diverse Projects: Work on a wide range of projects across various industries, allowing you to expand your skills and portfolio.

Growth Opportunities: We are committed to your professional development. Intricate offers resources for continued learning, mentorship programs, and opportunities for advancement within the company.

Passionate Team: Join a team of like-minded individuals who are just as passionate about design as you are. Share knowledge, inspire one another, and grow together in a supportive atmosphere.

Work-Life Balance: We understand the importance of balance. With flexible working hours and a focus on well-being, we ensure that our team can thrive both professionally and personally.

Impactful Work: Your designs will not only showcase your talent but also contribute to projects that make a difference. Be part of a company that values creativity and aims to leave a positive impact on the community and beyond.

Company Description

We believe that creativity knows no bounds. Here’s why you should consider joining our team:\r\nInnovative Culture: We foster an environment where fresh ideas are encouraged and collaboration thrives. Your voice matters here, and you’ll have the opportunity to contribute to exciting projects that push creative boundaries.\r\n\r\nDiverse Projects: Work on a wide range of projects across various industries, allowing you to expand your skills and portfolio.\r\n\r\nGrowth Opportunities: We are committed to your professional development. Intricate offers resources for continued learning, mentorship programs, and opportunities for advancement within the company.\r\n\r\nPassionate Team: Join a team of like-minded individuals who are just as passionate about design as you are. Share knowledge, inspire one another, and grow together in a supportive atmosphere.\r\n\r\nWork-Life Balance: We understand the importance of balance. With flexible working hours and a focus on well-being, we ensure that our team can thrive both professionally and personally.\r\n\r\nImpactful Work: Your designs will not only showcase your talent but also contribute to projects that make a difference. Be part of a company that values creativity and aims to leave a positive impact on the community and beyond.