CRUNCH FITNESS – Digital Marketing Associate
WORK LOCATION: New York, New York
REPORTS TO: Director of Digital and Marketing Technology
STATUS: Non-Exempt SCHEDULE: Hybrid
WHO WE ARE
Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.
Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.
Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.
YOUR IMPACT
As a Digital Marketing Associate, you will play a critical role in advancing our digital strategy by supporting the Director of Digital & Marketing Technology across a range of high-impact initiatives. You’ll be hands-on in executing campaigns through HubSpot, optimizing content across our website and mobile app, implementing SEO best practices, and providing cross-functional support to internal stakeholders. Your contributions will directly enhance user experience, drive engagement, and improve marketing performance. The ideal candidate is detail-oriented, self-motivated, and fluent in marketing automation platforms—especially HubSpot—with a passion for using technology to deliver measurable results.
Content Development & Management
Develop and manage digital marketing content across email, web, and mobile app, including both visual and copy assets
Maintain and update CMS content such as gym information, promotional codes, blogs, and landing pages
Own and manage the digital content calendar, ensuring timely updates and alignment with broader marketing campaigns
Assist in developing standard operating procedures (SOPs) for digital content workflows
HubSpot Execution & Marketing Automation
Execute a wide range of HubSpot projects, including:
CTAs, lists, forms, emails, landing pages, workflows, and reports
Support marketing operations with data integrity and process improvement tasks
SEO & Web Optimization
Coordinate and implement SEO-informed content strategies to increase organic traffic and improve performance on crunch.com
Audit and update content to align with SEO best practices and optimize for search visibility
App & Customer Experience
Manage and deploy content updates across the Crunch App
Respond to app store reviews and assist with customer service tickets related to web and app platforms
Analytics & Performance Reporting
Monitor and audit content and campaign performance
Provide reports and insights to support ongoing optimization of engagement, reach, and conversions
Collaboration & Training Support
Collaborate with internal teams to plan and support educational webinars for staff on digital marketing tools and practices
Contribute to cross-functional digital initiatives by participating in audits, testing, and internal tool enhancements
Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs.
WHAT YOU’LL NEED
To be successful in this role, you should bring a mix of creative, technical, and organizational strengths. We’re looking for someone who is detail-oriented, digitally fluent, and excited to contribute to a dynamic, fast-paced marketing environment.
Required Qualifications & Skills:
Bachelor’s degree (BA or BS) in Marketing, Communications, Digital Media, or related field
1–3 years of experience in digital marketing, marketing operations, or content services
Proficient with HubSpot, including strong design skills for creating visually engaging emails and landing pages using drag-and-drop tools
Solid understanding of web design principles and user experience (UX/UI), with hands-on experience developing design concepts across digital platforms
Working knowledge of CMS platforms such as WordPress and mobile app content management systems
Familiarity with SEO best practices and tools to optimize content and drive organic performance
Familiarity with text-to-image AI tools for generating visual content to support digital marketing and creative initiatives
Experience managing content calendars and contributing to or maintaining marketing SOPs
Excellent communication skills — written, visual, and verbal
Strong organizational, troubleshooting, and problem-solving abilities
Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously
Confident presentation and interpersonal skills, with the ability to collaborate across teams
BENEFITS
Generous, flexible paid time off
401(k) plan with discretionary matching opportunities.
Comprehensive medical, dental, and vision benefits – because your health matters
Health savings and flexible spending accounts
Basic life and AD&D insurance, plus short-term and long-term disability coverage
Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
Education assistance program
Free Crunch Gym Membership across all our clubs, nationwide
Milestone Anniversary Recognition program
Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.
Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Flexible work from home options available.