THE GEA WAY

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

The Digital Marketing Co-op will gain experience in varied aspects of direct-to-consumer eCommerce marketing. This role works with multiple members of the team throughout the co-op assignment and tasks will include creating and maintaining a strong digital presence for the company across social media, website, email, SEM and SEO campaigns. The candidate will have an opportunity to work with multiple brands including GE, GE Profile, Haier and Hotpoint.

POSITION

Digital Marketing Co-op

LOCATION

USA, Louisville, KY

HOW YOU'LL CREATE POSSIBILITIES

ESSENTIAL RESPONSIBILITIES

• Collaborate on digital and social strategies

• Gain understanding of digital trends and overall brand strategies

• Research and identify digital opportunities

• Work with product, brand, and creative teams to ensure consistent branding for digital campaigns

• Facilitate social online conversations and native platform discussions

• Assist in maintaining influencer content and activities

• Stay current with updates and changes in marketing and our competitor space

• Develop and write marketing content to be deployed across social media channels

• Assist with dashboard creation and ongoing analytics activities

WHAT YOU'LL BRING TO OUR TEAM

QUALIFICATIONS/REQUIREMENTS

• Must be a current full-time student enrolled in a bachelor’s degree program; pursuing a marketing or business-related degree preferred

• Minimum GPA of 3.0 required

• This is a 12-month intern/co-op assignment located in Louisville, KY; student will have to commute daily or as scheduled

• Candidate should be well versed in digital marketing strategies

• Excellent communication and presentation skills

• Demonstrated organizational skills with a results-driven mindset

• Understanding of digital and social media platforms and tools

• Demonstrated ability to work well in a fast-paced cross-functional team environment

• Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal

DESIRED CHARACTERISTICS

• Ability to grasp future trends in digital technologies and act proactively

• Detail oriented with ability to prioritize tasks

OUR CULTURE

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences.We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GEA, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail toask.recruiting@geappliances.com

At GE Appliances, we create possibilities. We also design, build, test, sell, and distribute them. Named “Smart Appliance Company of the Year” by IoT Breakthrough, we’re changing the way people cook, clean, and cool to enable happiness & wellbeing in their homes. If you gravitate toward challenge, seek out responsibility, and want to make a difference, this opportunity is for you. Join a large and diverse community of co-ops and interns at the fastest-growing appliance manufacturer in the U.S.

Most positions are located in Louisville, KY (our Corporate HQ). Assignments are also available in Camden, SC; Decatur, AL; LaFayette, GA; Selmer, TN. Housing and relocation assistance is available for eligible students.