Benefits:
Paid time off
Training & development
About the Role Laundry Luv is expanding — and we’re looking for a Digital Marketing & Franchise Growth Manager to help grow our brand and support franchise development. In this role, you’ll manage social media, content, and digital marketing for Laundry Luv as a whole, including corporate and franchise locations, ensuring consistent brand engagement across all channels. You’ll also support franchise growth by collaborating with the marketing team to execute digital campaigns that attract new franchisees and strengthen our national presence. This position includes creating brand-aligned designs for digital and in-store use, blog copywriting, producing social media content, supporting grand openings, and executing community events. You’ll work closely with the Marketing Manager to bring creative ideas to life locally while implementing broader brand strategies, offering a dynamic and impactful opportunity to help build a fast-growing franchise brand.
Key Responsibilities
Social Media & Brand Engagement ● Manage and grow social media accounts for corporate and franchise locations. ● Plan, create, and post engaging content that reflects brand voice and connects with customers. ● Design and edit social media graphics, short-form videos, and promotional materials. ● Monitor engagement metrics and adjust strategy to improve performance. ● Collaborate with videography partners to produce storytelling content, including commercials and YouTube channel videos.
Design & Creative Development ● Create branded marketing materials for digital, print, and in-store use. ● Support franchisees with templated designs for local campaigns. ● Ensure all visuals align with Laundry Luv brand guidelines.
Digital Advertising & Lead Generation ● Manage Google Ads and Facebook Ads to drive customer traffic and franchise interest. ● Manage Google Ads and Facebook Ads to drive Franchise sales ● Collaborate with leadership to generate and nurture franchise leads through digital marketing funnels.
Content Marketing & Blog Writing ● Write blog content to highlight brand values, community involvement, and what makes Laundry Luv special. ● Create SEO-friendly website that attract new customers and potential franchise owners. ● Repurpose content across social and email campaigns. ● Write Monthly Newsletters for Investors, Franchisees and Customers.
Events, Grand Openings & Franchise Onboarding ● Support marketing planning and promotion for grand openings and community events. ● Coordinate event materials, signage, and digital announcements. ● Assist new franchisees with marketing onboarding, including social media setup and launch campaigns.
Qualifications & Skills ● Service-minded and motivated by making a positive impact and helping people. ● Strong experience in social media management and digital marketing. ● Proficient in design tools (Canva, Adobe Creative Suite, or similar). ● Familiarity with Google Ads, Facebook Ads, and social media analytics. ● Strong writing skills for social media captions, blog posts, and digital content. ● Ability to manage multiple projects and deadlines in a fast-paced environment. ● Passionate about building something special and making an impact as part of a collaborative team. ● Creative mindset with attention to detail and brand consistency. ● Experience with event marketing or franchise marketing is a plus.
Who We Are Laundry Luv was established in 2019 and rapidly expanded to three locations before founders Ken Wimberly and Schuyler Williamson launched the brand’s franchising initiative. Today, Laundry Luv is an industry leader in the laundromat space, known for its clean, luxurious locations and friendly, welcoming staff. We strive to create a space where doing laundry isn’t just a chore — it’s an experience people genuinely enjoy.
At Laundry Luv, we are focused on community involvement and creating an environment that is welcoming, caring, and enjoyable for every customer. More than just a laundromat, we want our locations to be a space people look forward to visiting. Our leadership team, including Schuyler Williamson, author of The Steady Leader, and Ken Wimberly, is committed to fostering a culture of excellence, joy, and growth — for both our customers and our franchise partners.