At Smith Clinesmith, we believe there is a “Third Way” in the legal profession — building a career where you can do well financially while doing meaningful work that genuinely helps people. We are a nationally recognized plaintiffs’ litigation firm focused on nursing home abuse and neglect cases. Our mission is simple: protect vulnerable people, hold corporations accountable, and deliver justice for families. We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets. This is not an entry-level marketing position. We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results. Responsibilities: • Manage and optimize PPC campaigns across Google Ads and related platforms • Build, manage, and scale Facebook and Instagram advertising campaigns • Oversee social media strategy and content execution • Monitor campaign analytics, KPIs, and ROI • Coordinate with intake and leadership teams to improve lead quality and conversion • Create and test ad copy, landing pages, and creative concepts • Develop retargeting and audience segmentation strategies • Manage relationships with outside vendors, media buyers, and creative partners when needed • Stay current on digital marketing trends, platform changes, and best practices Qualifications: • Experience managing PPC and paid social campaigns with real budget responsibility • Strong understanding of Meta Ads Manager and Google Ads • Experience with conversion tracking, analytics, and reporting • Understanding of lead generation funnels and performance optimization • Strong communication and organizational skills • Ability to work independently and move quickly • Experience in legal marketing or other high-value lead generation industries is a major plus Compensation: $90,000

• Manage and optimize PPC campaigns across Google Ads and related platforms • Build, manage, and scale Facebook and Instagram advertising campaigns • Oversee social media strategy and content execution • Monitor campaign analytics, KPIs, and ROI • Coordinate with intake and leadership teams to improve lead quality and conversion • Create and test ad copy, landing pages, and creative concepts • Develop retargeting and audience segmentation strategies • Manage relationships with outside vendors, media buyers, and creative partners when needed • Stay current on digital marketing trends, platform changes, and best practices