Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Role Overview
We are seeking a strategic and results-driven Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives. This role will be responsible for driving brand awareness, customer acquisition, and revenue growth through data-driven marketing strategies and cross-channel campaign management.
The ideal candidate combines strong analytical capabilities with hands-on execution and leadership experience in a fast-paced environment.
Key Responsibilities 🔹 Enrollment Marketing Strategy & Ownership
Lead the development and execution of digital marketing strategies focused on student recruitment and enrollment growth
Own and optimize the enrollment funnel (awareness → inquiry → tour → application → enrollment)
Partner with admissions teams to align marketing efforts with enrollment targets
🔹 Marketing Strategy & Ownership
Lead the development and execution of comprehensive digital marketing strategies aligned with business goals
Own key growth metrics including customer acquisition, conversion rates, and ROI
Develop and manage the overall online marketing roadmap and campaign calendar
🔹 Campaign Management & Optimization
Oversee end-to-end execution of multi-channel campaigns across paid and organic platforms (e.g., social media, online advertising, content marketing)
Continuously monitor, analyze, and optimize campaign performance to maximize efficiency and return on investment
Implement A/B testing and performance optimization strategies
🔹 Data-Driven Decision Making
Analyze marketing performance data and translate insights into actionable strategies
Establish KPIs, dashboards, and reporting frameworks to track success
Provide regular performance reports and strategic recommendations to leadership
🔹 Team Leadership & Cross-functional Collaboration
Lead and mentor junior marketing team members or external vendors/agencies
Collaborate with internal stakeholders (product, sales, leadership) to align marketing initiatives with business priorities
Drive cross-functional projects to support company growth
🔹 Market Intelligence & Competitive Strategy
Conduct in-depth market research and competitor analysis to identify trends, risks, and growth opportunities
Use insights to refine positioning, messaging, and campaign strategies
🔹 Partnerships & Channel Development
Identify, evaluate, and manage relationships with key digital platforms and partners
Expand marketing channels to increase brand visibility and customer reach
🔹 Brand & Social Media Strategy
Oversee social media strategy and ensure consistent brand voice across all platforms
Strengthen brand awareness, engagement, and online reputation
Lead content direction and campaign messaging
🔹 Customer Lifecycle & Retention
Develop and execute customer retention and re-engagement strategies
Optimize customer journey to increase lifetime value and repeat purchases
🔹 Paid Advertising & Budget Management
Manage and optimize paid media campaigns (e.g., Facebook, Instagram, etc.)
Own budget planning, allocation, and performance tracking
Ensure efficient spend and strong ROI across channels
🔹 Product Marketing & Launch Strategy
Lead go-to-market strategies for new product launches
Coordinate cross-channel campaigns to maximize reach and engagement
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field
5+ years of experience in digital marketing, with at least 1–2 years in a leadership or managerial role
Experience in private school, K-12 education, or enrollment marketing strongly preferred
Proven track record of driving growth through digital marketing strategies
Strong expertise in paid media, social media, and multi-channel campaign management
Advanced analytical skills with experience using tools such as Google Analytics and marketing dashboards
Experience managing budgets and optimizing marketing spend
Excellent leadership, communication, and project management skills
Ability to thrive in a fast-paced, data-driven environment