Digital Marketing Manager (Content & Social – Restaurant Brands)

Dick's Wings & Grill

Digital Marketing Manager (Content & Social – Restaurant Brands)

St Augustine, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    Competitive salary

    Employee discounts

    Flexible schedule

    Health insurance

    Opportunity for advancement

    Paid time off

    Training & development

    Location: Jacksonville, FL Orlando, FL Markets Job Type: Full-Time Industry: Restaurants / Hospitality / Food & Beverage

    This Is Not a Desk-Only Marketing Job

    We’re hiring a hands-on Digital Marketing Manager to create content, manage social media, and drive engagement across multiple restaurant brands. This role is ideal for a mid-level marketer who enjoys being in restaurants, capturing real moments, creating scroll-stopping content, and using AI tools to work smarter.

    If you love food, social media, photography, and seeing your work drive real guest traffic — keep reading.

    What You’ll Do

    Content Creation & Creative Execution

    Create and execute digital content for multiple restaurant brands

    Capture on-site food, beverage, and lifestyle photography

    Produce short-form video, graphics, and promotional assets

    Edit and optimize photos and videos for social media, websites, and digital ads

    Maintain consistent brand voice and visual identity across all platforms

    Social Media Management

    Manage daily social media activity (Instagram, Facebook, TikTok, etc.)

    Build and maintain content calendars for promotions, LTOs, and events

    Monitor comments, messages, and reviews to support guest engagement

    Track performance metrics and adjust content strategies accordingly

    AI & Digital Tools

    Use AI-powered tools to assist with content ideation, caption writing, scheduling, and optimization

    Test creative variations and improve workflow efficiency using modern marketing tools

    Stay current on digital marketing and AI trends relevant to restaurants

    Brand & Marketing Support

    Collaborate with operations and marketing teams on promotions and menu launches

    Ensure alignment between digital, in-store, and local marketing efforts

    Assist with email marketing, website updates, and basic digital advertising as needed

    Design in-store menus and promotional materials

    What We’re Looking For

    Required Qualifications

    3–5 years of experience in digital marketing, social media, or content creation

    Hands-on photography experience, especially food or lifestyle photography

    Strong skills in graphic design and/or video editing (Canva, Adobe Creative Suite, CapCut, etc.)

    Experience managing multiple brands, locations, or accounts

    Strong copywriting and communication skills

    Familiarity with social media analytics and performance tracking

    Preferred Qualifications

    Restaurant, food, or hospitality industry experience

    Working knowledge of AI tools for content creation and marketing workflows

    Experience with email marketing platforms and website CMS tools

    Why You’ll Love This Role

    Work across multiple restaurant brands and concepts

    High level of creative ownership and visibility

    Opportunity to grow within a multi-brand restaurant group

    Flexible work environment with a mix of on-site and remote work

    Competitive salary based on experience

    Flexible work from home options available.