Benefits:

401(k)

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

Digital Marketing Manager – Multifamily Properties Management

Location: Atlanta, GA | Employment Type: Full-Time

About the Role

We are seeking a results-driven, hands-on Digital Marketing Manager with 5–7 years of experience to lead, execute, and continuously optimize strategic digital marketing campaigns that drive qualified traffic, generate leads, and increase occupancy across our multifamily apartment portfolio.

This role is for someone who enjoys both strategy and execution — a marketing professional who is comfortable building campaigns, analyzing performance, creating content, and optimizing marketing systems while helping guide broader marketing initiatives.

The ideal candidate is data-driven, innovative, and highly analytical, with hands-on expertise in paid media, SEO, design, and performance analytics. Experience in the multi-family apartment or real estate industry is strongly preferred.

If you’re looking to join an innovative growth-driven company you’ve found it! Axia Residential is redefining property management from the ground up. Based in Atlanta, Georgia, we specialize in managing multifamily communities with precision, care, and a deep understanding of what it takes to create lasting value. Established to align with ARC Multifamily Group, a vertically integrated real estate investment company — Axia was designed to bring clarity, efficiency, and performance to the property management process.

Key Responsibilities

Paid Media Strategy & Execution

Develop and execute comprehensive digital marketing strategies that increase qualified leads, tours, and lease conversions

Manage Axia’s media agency and paid media partners to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)

Manage budgets, bidding strategies, audience segmentation, and A/B testing

Build, monitor and refine campaign performance and optimize for CPL, CTR, conversions, and ROI

Implement retargeting strategies to drive leasing conversions

Manage mar-tech roadmap in alignment with prop-tech systems & stakeholders

SEO & Website Optimization

Develop and implement on-page and off-page SEO strategies

Conduct keyword research and competitive analysis

Optimize property pages and landing pages to improve local search visibility and organic lead generation

Collaborate with web developers to improve site performance, UX, and conversion rates.

Content & Copywriting

Write compelling ad copy, landing pages, blog posts, email campaigns, and property descriptions

Craft conversion-focused messaging tailored to renter personas

Ensure brand voice consistency across all marketing channels

Design & Creative Development

Create engaging visual content using Canva

Develop social media graphics, display ads, brochures, and email visuals Maintain brand consistency across all properties

Analytics & Reporting

Track, analyze, and report on performance using Google Analytics and Axia platform dashboards, incorporating data and insights from operations & stakeholder teams

Generate weekly & monthly performance reports with actionable insights

Use data to drive strategic recommendations and campaign improvements

Monitor competitor performance and market trends

Industry-Focused Marketing (Multi-Family Preferred)

Develop marketing strategies to increase occupancy growth

Support lease-up campaigns and property launches

Optimize ILS listings and local directory performance

Collaborate with on-site leasing teams to align marketing efforts with leasing goals

Qualifications

Required:

Bachelor’s degree in Marketing, Communications, Business, or related field

5–7 years of digital marketing experience

Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns

Strong understanding of SEO best practices and local search optimization

Proficiency in Canva (or similar design tools)

Experience with Google Analytics and marketing performance reporting

Excellent copywriting and communication skills

Preferred:

Experience in multi-family apartment, real estate, or property management marketing

Knowledge of ILS platforms (Apartments.com, Zillow, etc.)

Experience with CRM systems and marketing automation tools

Key Competencies

Data-driven decision maker

Strategic thinker with strong execution skills

Highly organized and deadline-oriented

Creative problem solver

Strong collaboration and communication skills

What We Offer

Competitive salary based on experience

Performance-based bonus opportunities

Health, dental, and vision benefits

Paid time off and holidays

Career growth opportunities within a growing organization