Job Description

As a Digital Marketing Manager focused on lower funnel conversion, you will play a critical role in executing performance-driven paid media campaigns that directly impact revenue growth. In close collaboration with our paid media agency and internal growth teams, you’ll manage, optimize, and scale campaigns to maximize conversion rates, customer acquisition, and ROI. Your data-first approach and mastery of performance marketing will guide our strategy across platforms and drive measurable results.

Key Responsibilities

Conversion-Focused Campaign Strategy

• Develop lower funnel strategies aligned with ROAS, CPA, and CVR goals
• Deploy campaigns focused on purchases, signups, or other key conversion events

Performance Execution & Optimization

• Lead execution across paid search, social, video, and retargeting with bid and segment strategy
• Run A/B tests and optimize creatives, audiences, and placements for performance

Budget Strategy & Efficiency

• Manage spend across platforms to maximize ROI and maintain efficiency
• Monitor pacing and performance daily; make real-time adjustments to reach goals

Analytics & Reporting

• Own KPI dashboards and provide insights that guide strategy and creative direction
• Deliver actionable recommendations through weekly and monthly reports
• Ability to use GA4 to track, analyze, to report on and optimize campaigns

Agency Collaboration

• Serve as main contact for paid media agency, ensuring alignment and performance
• Guide vendors with strategic direction and regular evaluations

CRO & Funnel Optimization

• Partner with Product, Growth, and Creative teams to reduce funnel friction
• Analyze customer journeys and optimize targeting and post-click behavior

Market Trends & Best Practices

• Stay updated on algorithm changes, ad formats, and emerging conversion tactics
• Test new tools and strategies to enhance campaign effectiveness

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 3+ years in performance marketing focused on conversions and ROI
• Deep expertise in platforms like Meta Ads, Google Ads, TikTok Ads
• Strong analytical skills and comfort with tools like GA4, Looker, Excel
• Experience with attribution models, CRO, and agency management
• Excellent communication and cross-functional collaboration skills

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.