Position description:

The primary duties for this position involve organizing, developing, executing, and measuring digital campaigns to provide qualified leads within the B2B sphere. The goal is to tie messaging to our other efforts like website optimization and direct to business communications to create greater awareness in the market and nurture those in the initial lead stages. In addition to the messaging, the team will also focus on evaluating our efforts through reporting dashboards to guide our marketing further and reach more prospects. The Marketing department handles all the marketing and advertising efforts supporting various company brands.

Responsibilities:

• Develop digital campaigns that tie into our company messaging and content

• Manage our social posting and advertising

• Manage Google ad campaigns

• Campaign planning tied to digital marketing efforts

• Strategic analytical evaluation of what content is working based off activity on all of our digital platforms

• Demand generation tactics to include web insights and inbound marketing, content marketing, social media engagement, lead nurturing, measuring and optimization, and sales and marketing alignment

• Creation and coordination of customer and prospect touchpoints through digital communications (via HubSpot)

Foundation of Google Ads, SEO, and social paid advertising. Excellent communication skills. Good analytical skills. Collaborative, team-oriented personality

Reynolds and Reynolds is a leading provider of software, business forms, and professional services for automotive retailers. Reynolds offers sophisticated web technologies and the only Retail Management System for the automotive industry.