Job Title: Vice President of Digital Marketing

Job Type: Full-Time

Location: United States, Remote with minimal travel required, M-F, Eastern Time

Restriction: This opportunity is for candidates residing in the United States

Compensation: $200,000 to $250,000 Annually + Bonuses + Benefits

The client operates in both B to B and B to C worlds in order to provide companies and individuals with the tools and inspiration that they need in order to be their best in today’s world. The company provides live as well as membership based learning solutions for companies and individuals and works with the world’s leading brands.

Mission

The company’s mission is to empower people and organizations to thrive amidst change. They believe that change is inevitable in today's dynamic business and personal environment, and their purpose is to equip their clients with the tools, strategies, and support they need to navigate change successfully.

Values

• Client-Centric Approach: They prioritize understanding their clients' unique challenges and objectives, tailoring their solutions to meet their specific needs.
• Excellence: They are committed to delivering exceptional results by upholding the highest standards of quality, professionalism, and expertise in all their endeavors.
• Collaboration: They believe in the power of collaboration and partnership, working closely with their clients to co-create effective solutions and foster meaningful relationships.
• Integrity: They conduct themselves with honesty, transparency, and integrity in all aspects of their business, building trust and credibility with their clients and stakeholders.
• Continuous Learning: They embrace a culture of continuous learning and improvement, staying abreast of industry trends, best practices, and emerging technologies to enhance the value they provide to their clients.
• Social Responsibility: They are dedicated to making a positive impact on society and the environment, integrating sustainable practices into their operations and supporting initiatives that contribute to the greater good.

Through their unwavering commitment to their mission and values, the client strives to be a trusted partner for organizations and individuals seeking to thrive in an ever-changing world.

Role Overview

As the Vice President of Digital Marketing, you will be responsible for leading the client’s digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will oversee a team of digital marketing professionals and collaborate closely with cross-functional teams to execute integrated marketing campaigns that align with business objectives.

The ideal candidate should possess expertise in online learning or e-learning businesses, digital marketing within an agency setting, membership marketing, and the ability to build and oversee a digital marketing team.

Responsibilities

Develop and Implement Digital Marketing Strategy:

• Lead the development and execution of comprehensive digital marketing strategies to achieve business goals and objectives.
• Drive innovation and experimentation in digital marketing channels to maximize ROI and stay ahead of industry trends.
• Establish KPIs and performance metrics to measure the effectiveness of digital marketing initiatives.

Team Leadership and Management:

• Manage and mentor a team of digital marketing professionals, providing guidance, support, and professional development opportunities.
• Foster a collaborative and results-driven culture within the digital marketing team.
• Set clear goals and expectations for team members and hold them accountable for delivering on key objectives.

Cross-Functional Collaboration:

• Collaborate with internal teams, including product, sales, and customer success, to develop integrated marketing campaigns that drive business results.
• Work closely with the creative team, content writers, and designers to develop compelling digital assets and content for marketing campaigns.
• Partner with external agencies and vendors as needed to support digital marketing initiatives.

Performance Analysis and Optimization:

• Monitor and analyze key metrics and performance indicators across digital marketing channels, using data-driven insights to optimize campaign performance and drive continuous improvement.
• Identify opportunities for experimentation and A/B testing to optimize conversion rates, customer acquisition, and other key metrics.
• Regularly report on the performance of digital marketing initiatives to senior leadership and key stakeholders.

Qualifications

• Experience with online learning and course related businesses.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
• 7+ years of experience in digital marketing, with a proven track record of success in developing and executing digital marketing strategies.
• 5+ years of experience in a leadership role, managing and mentoring a team of digital marketing professionals.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and digital advertising.
• Strong analytical skills and experience with digital marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) to track and measure campaign performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Creative thinker with a passion for innovation and a willingness to test and learn new strategies and tactics.
• Ability to thrive in a fast-paced, dynamic environment and drive results in a rapidly evolving industry.