Job Title: Lead Generation Manager
Job Type: Full-Time
Location: United States, Remote, M-F, Central Time and Western European Time
Restriction: This opportunity is for candidates residing in the United States
Compensation: $85,000 to $100,000 Annually + Benefits
Company Overview
The client is a fast-paced, high-volume international plaintiffs’ law firm with headquarters in Houston, TX seeking a Lead Generation Manager to join their team. They strive to maintain a collaborative and supportive workplace with dedicated staff who work to compassionately resolve their clients’ claims.
Job Overview
They are seeking a dynamic and results-driven Lead Generation Manager to join their team. The Lead Generation Manager will be responsible for developing and executing strategies to generate high-quality leads for their law firm. This role requires a strong understanding of lead generation techniques, digital marketing, and data analysis. The ideal candidate will have a proven track record of driving lead generation campaigns and achieving measurable results.
Responsibilities
Implement lead generation strategies to develop and increase the quantity and quality of leads, domestically and in the UK (and potentially other global markets in the future).
Identify target audiences and create buyer personas to tailor lead generation campaigns effectively.
Utilize a variety of channels including email marketing, TV, social media, content marketing, SEO, SEM, and events to generate leads.
Create compelling content such as blog posts, whitepapers, case studies, and webinars to attract potential leads.
Optimize lead generation processes and workflows to maximize efficiency and ROI.
Create engaging and relevant campaigns that resonate with the target audience.
Analyze data and metrics to track the performance of lead generation campaigns and make data-driven decisions to optimize results.
Monitor and report on the effectiveness of lead generation efforts to stakeholders, including key metrics such as lead conversion rates, cost per lead, and ROI.
Stay up-to-date with industry trends and best practices in lead generation and digital marketing.
Qualifications
Bachelor's degree in marketing, business administration, or a related field.
Proven experience in lead generation and digital marketing, preferably 4+ years.
Strong understanding of lead generation techniques, digital marketing channels, and analytics.
Excellent communication skills, both written and verbal.
Ability to think creatively and strategically to develop innovative lead generation campaigns.
Proficiency in marketing automation tools such as HubSpot, Marketo, or Pardot.
Experience with CRM software Salesforce preferred.
Analytical mindset with the ability to interpret data and generate actionable insights.
Strong project management skills with the ability to multitask and prioritize tasks effectively.
Self-motivated and results-driven with a proven track record of meeting or exceeding lead generation targets.
Must be available for meetings in Central Time and Western European Time.
Successful Candidates Demonstrate the Following Skills and Experiences
Go getter, down to earth, collaborative, open to new ideas, and not afraid to express their ideas.
Background in consumer space.
Proficient in Google Ads, SMA, TV, etc.
Experience handling accounts in a $5MM+ budget.
Salesforce or Proclaim Legal Case Management Software experience would be nice to have.