Benefits:

Company parties

Competitive salary

Training & development

Wellness resources

Digital Marketing & Social Media Manager

F45 Training – Ventura, Camarillo

Position Overview

F45 Training Ventura is seeking a in studio Digital Marketing & Social Media Manager to lead both content creation and full-funnel digital marketing execution. This role is responsible for building and managing our online presence while driving qualified leads, trial sign-ups, and membership conversions across all major platforms.

This is a hands-on + strategic role: you will create content, launch campaigns, manage ad accounts, and analyze performance to continuously improve results. Not a freelance position.

Core Responsibilities

1. Content Creation & Production

Capture high-quality photo/video content during live classes, events, and member experiences

Execute in-studio and on-location shoots (beach workouts, events, partnerships)

Produce short-form video (Reels, Stories, Ads) aligned with F45 branding

Direct coaches/members to ensure high-performing content

2. Social Media Management (Organic)

Create and manage Instagram & Facebook accounts (Meta ecosystem)

Plan and execute a weekly/monthly content calendar

Write high-converting captions, hooks, and CTAs

Manage DMs, comments, and engagement

Stay current on trends, formats, and algorithm shifts

3. Paid Advertising & Account Management (Core Digital Marketing Function)

Set up, manage, and optimize ad accounts across:

Meta (Facebook & Instagram Ads Manager)

Google Ads (Search, Display, YouTube as applicable)

Microsoft/Bing Ads

Launch and manage campaigns focused on:

Lead generation (trial offers)

Retargeting and remarketing

Local awareness and traffic

4. Funnel & Lead Generation Strategy

Build and optimize marketing funnels:

Ad → Landing Page → Lead → Trial → Membership

Improve conversion rates at each stage

Align campaigns with studio offers (e.g., intro trials, challenges, events)

Implement retargeting strategies across platforms

5. Analytics, Tracking & Reporting

Set up and manage tracking systems:

Meta Pixel

Google Analytics

Conversion tracking (forms, calls, bookings)

Monitor and report on key KPIs:

Cost per lead (CPL)

Cost per acquisition (CPA)

Conversion rates (lead → trial → member)

ROAS (Return on Ad Spend)

Provide weekly and monthly performance reports with actionable insights

Use data to refine campaigns, targeting, and creative direction

6. Brand & Content Optimization

Maintain consistent brand voice and visual identity

Build and organize a content library for ads and organic use

Continuously improve content based on performance data

7. Event & Local Marketing Support

Promote studio events, challenges, and partnerships

Capture and amplify community-driven content

Support local collaborations and in-studio activations

Qualifications

Proven experience in digital marketing + paid ads management

Hands-on experience with:

Meta Ads Manager

Google Ads

Microsoft/Bing Ads

Strong content creation and video editing skills (CapCut, Canva, etc.)

Understanding of lead generation funnels and conversion optimization

Experience with analytics tools and performance tracking

Ability to manage multiple campaigns and priorities simultaneously

Compensation & Structure

This is a fulltime staff position

Base hourly rate of $25-$30 (based on experience)

Flexible schedule (in-studio content + remote marketing work)

How to Apply

Please submit:

Resume

Portfolio (content + ad campaigns)

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to F45 Corporate.

Applicants, please be aware your data collected is governed by F45's privacy policy. Please see the F45 privacy policy for details.