Abacus Corporation is a family-owned staffing leader with 80+ years of experience, providing modern workforce solutions nationwide. With a supportive culture and over 25,000 employees, we offer long-term jobs, competitive pay, benefits, and real growth opportunities.
We are seeking a detail-oriented Digital Marketing Specialist to manage website updates and digital content execution. This role will focus on maintaining an up-to-date, engaging, and high-performing website by publishing content, updating pages, and ensuring a seamless user experience.
JOB DUTIES
Upload, format, and publish content (articles, blog posts, landing pages, event pages)
Regularly update website content, including homepage features, banners, and key pages
Edit existing pages for accuracy, clarity, and timeliness
Ensure all links, forms, and interactive elements are functional and up to date
Manage and update content within CMS platforms (Squarespace)
Optimize page layouts for both desktop and mobile experiences
Implement basic SEO best practices, including meta descriptions, keywords, alt text, and tagging- Monitor website performance metrics (traffic, page views, bounce rates)
- Provide insights and recommendations for improving user experience and content performance