Digital Marketing Specialist

Abacus Corporation

Digital Marketing Specialist

National
Full Time
Paid
  • Responsibilities

    Abacus Corporation is a family-owned staffing leader with 80+ years of experience, providing modern workforce solutions nationwide. With a supportive culture and over 25,000 employees, we offer long-term jobs, competitive pay, benefits, and real growth opportunities.

     

    We are seeking a detail-oriented Digital Marketing Specialist to manage website updates and digital content execution. This role will focus on maintaining an up-to-date, engaging, and high-performing website by publishing content, updating pages, and ensuring a seamless user experience.

     

    JOB DUTIES


    • Upload, format, and publish content (articles, blog posts, landing pages, event pages)

    • Regularly update website content, including homepage features, banners, and key pages

    • Edit existing pages for accuracy, clarity, and timeliness

    • Ensure all links, forms, and interactive elements are functional and up to date

    • Manage and update content within CMS platforms (Squarespace)

    • Optimize page layouts for both desktop and mobile experiences

    • Implement basic SEO best practices, including meta descriptions, keywords, alt text, and tagging
    • Monitor website performance metrics (traffic, page views, bounce rates)
    • Provide insights and recommendations for improving user experience and content performance