Digital Marketing Specialist

Anton Paar USA Inc.

Digital Marketing Specialist

Ashland, VA
Full Time
Paid
  • Responsibilities

    Job Description

    • Develop, implement, and optimize data‑driven digital marketing strategies with a strong emphasis on Search Engine Advertising (SEA), Performance Max (P-Max) campaigns and AI‑enhanced digital communication.
    • Plan, execute, and continuously refine SEA campaigns across Google Ads, Bing Ads, LinkedIn Ads and online platforms to drive measurable business outcomes.
    • Leverage AI tools and platforms to improve targeting, automation and performance.
    • Analyze performance data to deliver clear reporting, insights and recommendations for future strategy.
    • Manage and grow social channels by creating content, tracking performance, and using insights to boost engagements.
  • Qualifications

    Qualifications

    • Strong problem-solving and communication skills.
    • 3-5 years of digital marketing, SEA experience and familiarity with AI marketing tools.
    • Hands-on experience with Google Ads, Bing Ads, LinkedIn Advertising, and major social media platforms.
    • Knowledge of scientific methods, analytics or experimentation frameworks is a plus.

    Additional Information

    At Anton Paar, we truly value every application. Our recruiting team knows your time matters, so we promise to get back to you within 48 hours. Quick, transparent, and personal. Each application does get reviewed by a member of our corporate recruiting team. Just how hiring should be.

    Life at Anton Paar is more than just work, with an employee-led In Motion Program organizing active social events during and outside working hours. We also offer unique and rewarding positions with competitive salaries, an award-winning benefits package, and opportunities for professional growth. We provide a drug free workplace and require pre-employment drug tests.

    Anton Paar USA, Inc. considers all qualified candidates for this position.
    This position is not eligible for current or future work authorization or visa sponsorship.

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