Digital Marketing Specialist

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BMOC Inc

Digital Marketing Specialist

madison, WI
Full Time
Paid
  • Responsibilities

    Location: Madison, WI

    Reports To: Chief of Staff

    Position Overview

    The Digital Marketing Specialist is responsible for driving measurable leasing performance, strengthening brand visibility, and executing digital marketing initiatives across a portfolio of multifamily and student housing properties, as well as corporate-level (BMOC) marketing.

    This is a hands-on, performance-oriented role for a data-driven marketing operator who can both execute campaigns directly and contribute thoughtfully to portfolio-level marketing strategy. The position requires comfort with accountability, measurable outcomes, and cross-functional collaboration with property operations and executive leadership.

    What Success Looks Like

    Success in this role will be measured by:

    • Demonstrable contribution to leasing velocity and occupancy goals
    • Measurable ROI on digital advertising spend
    • Clear, timely marketing performance reporting
    • Strong collaboration with property teams to align marketing with operational realities
    • Consistent brand standards across digital and on-site marketing materials

    Core Responsibilities

    Digital Marketing & Campaign Execution

    • Plan, execute, and optimize paid search, social media, email marketing, and SEO campaigns
    • Manage audience segmentation, performance tracking, and campaign optimization
    • Oversee PPC budgeting, keyword strategy, ad copy, and ongoing performance analysis
    • Monitor campaign performance using analytics platforms and translate data into action

    Website & Platform Management

    • Manage and maintain company and property websites, including content updates and landing pages
    • Ensure accurate and optimized listings across advertising platforms (e.g., Apartments.com, CollegePads, Zillow Rentals)
    • Maintain CMS access, integrations, and analytics tracking accuracy

    Brand & Portfolio Marketing

    • Support corporate brand positioning and portfolio-level marketing initiatives
    • Ensure consistency of messaging and design across digital, print, and on-site materials
    • Assist with development of marketing collateral supporting business development efforts
    • Evaluate property-level branding and provide recommendations for improvement

    Events & On-Site Marketing Support

    • Coordinate property marketing events and corporate initiatives
    • Support property teams with signage, print materials, and leasing collateral
    • Align on-site marketing efforts with leasing and occupancy priorities

    Cross-Functional Collaboration

    • Maintain a structured meeting cadence with Property Managers and Regional Leadership to align on leasing performance, campaign priorities, and portfolio-level initiatives.
    • Conduct regular on-site property visits to evaluate marketing execution and brand presentation.
    • Collaborate with executive leadership on marketing strategy and growth initiatives

    Performance Reporting & Budget Oversight

    • Prepare timely marketing performance reports
    • Track cost-per-lead, cost-per-lease, and digital spend across platforms
    • Provide data-backed recommendations to improve campaign effectiveness
    • Support marketing budget planning and monitor platform/vendor spend

    Work Environment & Schedule Requirements

    • This is an on-site position based in Madison, WI
    • Occasional travel to properties and out-of-town events may be required
    • Flexibility to attend occasional evening or weekend events in support of property marketing and business development initiatives
    • Ability to lift and carry materials up to 20 lbs as needed

    Required Competencies

    • Hands-on experience executing and managing performance-driven digital marketing campaigns (paid media, email marketing, or similar channels)
    • Familiarity with analytics tools and ability to interpret performance data into actionable insights
    • Experience managing website content and digital platforms
    • Strong organizational skills with the ability to manage multiple properties, deadlines, and priorities simultaneously
    • Clear, professional written and verbal communication
    • Highly detail-oriented with strong follow-through
    • Comfortable being evaluated against measurable KPIs and performance metrics
    • Demonstrated ownership mindset with accountability for results, not just task completion

    Preferred Qualifications

    • 1–3 years of hands-on experience in digital marketing, advertising, or campaign execution
    • Familiarity with paid advertising platforms, analytics tools, and website/content management systems
    • Experience in property management, real estate marketing, or multi-location/portfolio-based businesses
    • Working knowledge of design tools such as Adobe Illustrator, Canva, or similar
    • Associate’s degree or higher in Marketing, Business, Communications, or related field

    Ideal Candidate Profile

    The ideal candidate is a performance-driven marketing professional who:

    • Comfortable operating within evolving structures, able to navigate ambiguity, think independently, and adapt quickly as priorities shift
    • Quick learner with strong judgment and the ability to balance clear expectations with real-time problem-solving
    • Resourceful and cost-conscious, understanding that marketing drives revenue
    • Growth-oriented and eager to develop broader business acumen
    • Proactive in identifying issues and implementing solutions

    Compensation

    • Base Salary: $42,000–$47,000 annually, based on experience and demonstrated capability
    • Performance-based commission opportunities tied to leasing results and business development contributions
    • Eligibility for a year-end bonus based on company profitability and individual performance

    Compensation growth is aligned with measurable impact, increased responsibility, and demonstrated results.

    Benefits

    • Health
    • Dental
    • Vision
    • Life Insurance
    • 401(k) offered
    • Reasonably Flexible
    • Rent discounts may be possible, depending on the location
    • Competitive holiday and paid time off (full-time)

    About BMOC Inc.

    BMOC Inc. is a performance-driven property management company specializing in student housing and multifamily communities. Since 1984, we have partnered with owners and investors to operate and elevate residential assets through disciplined operations and measurable results.

    We provide integrated property management, accounting, marketing, IT, and maintenance services that directly impact occupancy, revenue, and asset value. As we evolve into a more structured and institutional operating company, we are building systems, raising standards, and developing talent who want real responsibility and real growth.

    If you are driven, accountable, and eager to learn how a real estate business operates at scale, BMOC offers that opportunity.