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Digital Marketing Specialist

C

Concord Fragrances LLC

Digital Marketing Specialist

Bethesda, MD
Full Time
Paid
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  • Responsibilities

    Job Description

    Job Description

    ABOUT THE Company

    Blueme, a wellness fragrance brand with a New York store location, seeks a digital marketing specialist for its growing brand.

    OUR CULTURE:

    We are a passionate, innovative, and ambitious team. We care about what we do and how we show up to our customers and consumers!

    Position Summary
    We seek a highly motivated and detail-oriented Digital Marketing Specialist to join our team. In this role, you will create, implement, and optimize digital marketing strategies that drive brand awareness, customer engagement, and sales growth. The ideal candidate is creative, data-driven, and passionate about staying ahead of digital marketing trends.

    Key Responsibilities

    • Ad Management: Plan, develop, and execute digital marketing campaigns across multiple platforms, including search engines, social media, email, and display advertising with outside agencies.
    • Content Strategy and execution: Generate compelling and relevant content that aligns with brand goals and resonates with target audiences.
    • Analytics & Reporting: Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics, ensuring KPIs and ROI goals are met.
    • Social Media Management: Manage and grow the company's presence on social media platforms by creating and scheduling engaging posts, responding to comments, and analyzing performance metrics.
    • Email Marketing: Design, execute, and optimize email campaigns to nurture leads, retain customers, and increase conversions.
    • Market Research: Stay informed about industry trends, competitors, and customer behaviors to identify new opportunities and areas for improvement.
    • Collaboration: Work closely with sales, design, and product teams to ensure cohesive branding and messaging across all channels.​​​​

    Qualifications

    • Bachelor’s degree in Marketing, Communications, or a related field.
    • 2-4 years of experience in digital marketing or related roles.
    • Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Hootsuite, HubSpot, or similar.
    • Experience with email marketing platforms (e.g., Mailchimp, Klaviyo).
    • Familiarity with analytics tools such as Google Analytics and data visualization tools.
    • Excellent communication, organizational, and time management skills.
    • Creative mindset with a keen eye for design and branding.
    • Ability to work independently and collaboratively in a fast-paced environment.

    Preferred Qualifications

    • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
    • Knowledge of HTML/CSS and website management platforms such as WordPress.
    • Certification in Google Ads or similar platforms.

    What We Offer

    • Competitive Pay
    • Opportunities for professional growth and learning.

    A collaborative and innovative work environment.

    Company Description

    Blueme is a luxury home fragrance brand that is fast growing and dynamic. We have had great success and feedback on our first collection launch and just expanded our holiday collection for this season!

    Company Description

    Blueme is a luxury home fragrance brand that is fast growing and dynamic. We have had great success and feedback on our first collection launch and just expanded our holiday collection for this season!