Job Description
BryceTech is looking for a Digital Marketing Specialist to join our team and Air Force’s AFWERX program in providing multimedia content creation and maintenance. The selected candidate will work directly with the Air Force Small Business and Innovation Research Program Management Office (PMO). The selected candidate should have a deep understanding of digital marketing strategies.
Responsibilities include:
- Develop engaging digital marketing strategies to promote organizational goals and initiatives.
- Implement and manage high-quality content, including digital media, videos, graphics, and other visual elements, across various platforms.
- Use data-driven insights to refine content and marketing strategies for better quality and performance.
- Collaborate across the organization for critical insights to inform high-quality and effective communication products.
- Use current market trends to inform best practices in digital marketing and communication strategies.
- Ensure content is aligned with the organizational goals and brand guidelines for consistent and cohesive messaging.
- Create and implement social media strategies across different platforms.
- Improve communication products to capture target audiences and achieve target engagement goals.