Benefits:

Free Membership

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Flexible schedule

The Digital Marketing Specialist at Thrive Venture Group will develop and execute marketing campaigns across various online channels like social media, email, search engines, and websites to promote our company's products and services, aiming to increase brand awareness, generate quality leads, and drive website & social media traffic to build recurring membership base through strategies like content creation, SEO optimization, PPC advertising, and data analysis.

Key Responsibilities:

Strategy development:

Creating comprehensive digital marketing plans aligned with business goals, including target audience identification and channel selection.

Content creation:

Producing engaging content for various platforms like blog posts, social media updates, videos, and email newsletters to attract and retain customers.

SEO optimization:

Implementing strategies to improve website ranking on search engines through keyword research, on-page optimization, and link building.

PPC advertising:

Managing paid search campaigns on platforms like META and Google Ads to generate targeted traffic.

Social media marketing:

Developing and managing social media presence across different platforms to engage with audiences and build brand loyalty across all Thrive studios.

Email marketing:

Creating and sending monthly targeted email campaigns to nurture leads and drive conversions across all Thrive Markets

Data analysis:

Tracking and analyzing campaign performance metrics to identify trends, measure ROI, and optimize strategies.

Market research:

Staying updated on digital marketing trends and competitor analysis to inform campaign development.

Essential skills

Analytical skills: Ability to interpret data and make data-driven decisions

Creativity: Generating engaging content and innovative marketing ideas

Copywriting: Crafting compelling marketing copy for various platforms

Technical skills: Proficiency in digital marketing tools like Conversion Analytics, Google Analytics, social media dashboards, and email marketing platforms

Communication skills: Effectively communicating marketing strategies and results to stakeholders

We Offer

Compensation

Competitive Base Salary

Paid time off (including your birthday)

Eight Paid Holidays

401K, 401K match following 1 year of employment

Health insurance with 50% company contribution

Staff Rewards

Retail employee discounts

Workout for free at any of our 31 Orangetheory locations

Employee Plus+1 Membership Discount

Direct your Career Track

Career advancement opportunities

Great company culture

Uplifting environment

Staff workouts

Annual Holiday Party

About Thrive Venture Group (Franchisee, Area Developer) Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network.

Orangetheory Fitness Vision

To be the trusted global leader of innovative heart rate-based interval training.

Orangetheory Fitness Values

Passion

Integrity

Accountability

Innovation

Community

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.