POSITION: Digital Marketing Manager, Campaign Technology
Who We Are
Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.
Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.
Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.
Overview
The Digital Marketing Technology Manager owns the execution, optimization, and technical operations of the digital marketing technology ecosystem, with HubSpot at the center. This role focuses on building, configuring, and maintaining systems and integrations, ensuring campaigns are deployed efficiently and content is customized to target audiences.
This individual is a technical operator and integrator, translating business objectives into automated, scalable digital experiences across CRM, SMS, email, web, paid media integrations, and marketing platforms.
Key Responsibilities
Digital Technology & Campaign Deployment
Own and maintain the digital marketing technology infrastructure, ensuring smooth deployment of campaigns across CRM, email, web, and paid media channels
Own the technical design, deployment, and continuous optimization of campaign execution, partnering cross-functionally to turn one-off initiatives into standardized, automated campaign frameworks that improve speed, consistency, and scalability while reducing manual effort.
HubSpot Ownership & Marketing Technology
Serve as the HubSpot technical owner and subject matter expert, with deep, expert-level understanding of HubSpot’s capabilities, limitations, and edge cases across Marketing Hub, advising the business on what is and is not possible under varying use cases and constraints. Have working knowledge of Sales Hub.
Own the design, build, and ongoing optimization of complex workflows, lifecycle automation, digital journeys, campaign maps, and high-volume, highly segmented lists at scale.
Architect, deploy, and maintain advanced HubSpot implementations, including Marketing Studio assets, reporting dashboards, and API-based integrations.
Lead troubleshooting and resolution for complex franchisee and agency tickets, diagnose system-level issues, manage platform optimizations, and represent the organization as the HubSpot expert on technical vendor and integration calls.
Configure and maintain systems for customized content delivery, mapping messaging and campaigns to audience segments (prospects, members, personal training clients, lapsed users, etc.)
Build and deploy emails, landing pages, templates, and conversion flows for corporate-owned locations, ensuring campaigns are audience-optimized
Digital Campaign Personalization Technology
Ensure consistent UTM Governance and Taxonomy, reliable system setup, and correct campaign attribution
Collaborate with media teams and agencies to deploy campaigns accurately and efficiently, with messaging and creative tailored to audience segments
Extend content customization beyond paid media, ensuring all digital channels deliver cohesive, audience-specific experiences
Skills & Requirements
Bachelor’s degree in Marketing, Business, or equivalent experience
5–8 years of experience in digital marketing technology, CRM, or marketing operations
Expert-level HubSpot proficiency required: Demonstrated experience managing highly complex workflows, large-scale segmentation, campaign orchestration, reporting dashboards, and custom integrations, with the ability to clearly explain technical concepts, platform tradeoffs, and constraints to non-technical stakeholders.
Working knowledge of Sales Hub a plus
Experience implementing and managing cross-channel campaign deployments, system integrations, and audience-targeted customization
Strong understanding of marketing technology architecture, automation, and governance
Comfort working in a fast-paced environment with multiple stakeholders
Excellent communication, documentation, and problem-solving skills
Why This Role Matters
This role is critical to:
Ensuring campaigns are deployed accurately and efficiently across channels
Scaling digital marketing execution across corporate and franchise environments
Delivering audience-specific, customized content across email, web, and paid media
Maintaining strong architecture, automation, and governance in all digital platforms
Flexible work from home options available.