Digital Marketing & Web Strategy Manager

Location: Austin, TX (Preferred) or Remote (U.S. Based) Job Type: Full-Time Salary: $50K-$60K DOE

Are you a digital marketing powerhouse who loves building websites, launching ads, and driving real results? We're looking for an experienced Digital Marketing & Web Strategy Manager to join our fast-growing team and lead digital efforts across multiple brands in the blue-collar, home services, and recruiting industries.

This is your chance to make an immediate impact across several exciting businesses, including:

The Blue Collar Recruiter (TBCR)

Blue Collar Recruits (BCR)

Discount Water Heaters (DWH)

One Hour Air Conditioning (OHAC)

The Franchise Recruiter (TFR)

Blue Collar Home Services (BCHS)

Responsibilities

Website Development (WordPress)

Build and manage multiple websites across our brands

Ensure sites are fast, mobile-optimized, and conversion-friendly

Manage forms, chat tools, analytics, and lead tracking systems

SEO + GEO Optimization

Execute on-page, off-page, and local SEO strategies

Manage Google Business Profiles and local listings

Create keyword-optimized content and landing pages

Paid Ads Management

Create and manage campaigns across Google Ads, Meta, and Google LSAs

Optimize ad spend, conversions, and lead quality

Track performance, run A/B tests, and adjust strategy based on data

Digital Strategy & Reporting

Monitor analytics via GA4, Search Console, and Tag Manager

Recommend and implement new tools and strategies

Collaborate with internal teams to align goals and drive growth

Qualifications

3–5+ years of experience in digital marketing and WordPress site management

Proven track record managing SEO and paid ad campaigns with strong ROI

Proficient in:

WordPress (Elementor, Web Flow, Divi, etc.)

Google Ads, LSAs, and Meta Ads

SEO tools (Ahrefs, SEMrush, etc.)

GA4, Search Console, Tag Manager

Strong communicator and project manager

Experience in recruiting, franchising, or home services industries is a plus

Compensation & Benefits

Base Salary: $50,000 – $60,000/year (based on experience)

Performance Bonuses

Health Insurance

401(k) Plan

Flexible Remote Work

Paid Time Off + Holidays

Long-term career growth across multiple fast-growing brands

Why Work With Us

We’re a team of doers and builders scaling brands that support real careers in the trades and essential services. You'll work directly with decision-makers, have the freedom to test new ideas, and see the impact of your work immediately.

Apply Now if You’re Ready to:

Own the digital strategy from the ground up

Work on multiple brands that make a real impact

Be part of a nimble, entrepreneurial team

Build something big — and be recognized for it