Digital Media Buyer

D

Deep End Talent Strategies

Digital Media Buyer

Carmel, IN
Full Time
Paid
  • Responsibilities

    Our client, Longworth Media and Marketing, is growing again!

    About Us

    Since 2007, Longworth has been a trusted media and marketing agency known for bold ideas, smart strategy, and an unwavering dedication to our clients. With a core focus on media services, we partner with advertisers across industries to drive business results and long-term growth. Our culture is rooted in our values—Fire in the Belly, The Highest Bar, Fanatically Client-Focused, Do the Right Thing, and Service Before Self.

    Position Overview

    We're looking for a Digital Media Buyer who thrives in a fast-paced, collaborative work environment. This person is responsible for planning, executing, and optimizing digital media campaigns across programmatic, social, display, native, and video platforms. You will collaborate closely with other teams to drive measurable results for our clients.

    Key Responsibilities

    • Plan, negotiate, and execute digital media buys across programmatic, search, social, and video platforms.
    • Conduct competitive and audience research to inform targeting strategies.
    • Coordinate with clients and internal teams to ensure timely delivery of campaign assets and launch materials.
    • Manage campaign trafficking, pixels, UTM parameters, and other campaign documentation.
    • Analyze campaign performance data and make real-time adjustments to improve efficiency and outcomes.
    • Provide ongoing reporting and insights to clients and internal teams.
    • Stay current on industry trends, ad tech innovations, and platform updates.

    Education/Qualifications

    • Bachelor's Degree or higher in Communications, Marketing, Advertising or related field or equivalent work experience required.
    • ** 2-5 years of experience** in digital marketing, advertising, or media services (agency experience preferred).
    • Hands-on experience in platforms such as Google Ads, Meta, The Trade Desk, Basis Technologies, or similar.
    • Strong Excel/Google Sheets and data analysis skills.
    • Solid understanding of KPIs such as CTR, CPC, CPM, ROAS, and CPA.
    • Familiarity with Google Analytics and third-party reporting tools (e.g., Datorama, Looker Studio, Tap Clicks, etc.)
    • Excellent organizational and time-management skills.
    • Ability to manage multiple campaigns and deadlines at once.
    • Aptitude for learning new programs and platforms is necessary.
    • Excellent decision-making, problem-solving, and critical thinking skills.
    • Strong internal and external communication (written and verbal) and presentation skills.
    • Experience with local and regional media campaigns.
    • Knowledge of CTV/OTT platforms and buying methods.
    • Google Ads and Meta certifications a plus.
    • Experience working with small-to-medium businesses or direct clients.

    Preferred Skills

    • ****Experience with local and regional media campaigns.
    • Knowledge of CTV/OTT platforms and buying methods.
    • Google Ads and Meta certifications a plus.
    • Experience working with small-to-medium businesses or direct clients.