Full-Time | Hybrid Preferred (Cleveland, OH) | Remote Considered

What You'll Do

• Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space
• Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms
• Execute hands-on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization
• Develop and refine landing pages to increase conversion rates and generate more qualified leads
• Expand campaigns into emerging or underutilized platforms such as Nextdoor
• Conduct ongoing beta testing on creatives, offers, and audiences
• Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities
• Track and report performance, providing insights and recommendations to improve CPL and lead quality

What We're Looking For

• Must have: Digital PPL experience in the home-improvement industry or a similar high-volume lead-gen environment
• Strong hands-on experience managing campaigns inside Meta Suite (Facebook + Instagram)
• Ability to build branded campaigns (not just vendor management — you can execute directly)
• Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)
• Skilled in audience building, creative iteration, and direct-response optimization
• Ability to test, troubleshoot, and adjust campaign strategies in real time
• Strong understanding of landing page performance and conversion funnels
• Collaborative, organized, and comfortable working cross-functionally
• Ideally Cleveland-based and able to work hybrid (3 days/week), but remote candidates will be considered

Why You'll Love Working With Us

• High-impact role owning digital media strategy and execution
• A chance to expand into new platforms and build out sophisticated testing programs
• Supportive marketing team with room to innovate and grow
• Opportunity to influence national campaigns and drive real lead-generation results
• Competitive compensation, strong benefits, and long-term career stability
• Hybrid flexibility for Cleveland-based employees, with remote opportunities for exceptional talent