Benefits:

401(k)

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Flexible schedule

Free food & snacks

Health insurance

Paid time off

Training & development

Tuition assistance

Vision insurance

Wellness resources

Who We Are:

Since 1948, The Rescue Mission of Roanoke has been on the mission of “Helping Hurting People in Jesus’ Name.” The Mission nourishes the mind, body, and spirit, through dedicated team members and volunteers that extend the compassion of Christ to our neighbors in need.

We are a non-profit, faith based, equal opportunity employer.

The Digital Media Specialist is responsible for creating, publishing, and managing compassionate, mission-aligned content across the Rescue Mission’s digital platforms. This role uses video, live content, still imagery, and long-form storytelling to share stories of hope, dignity, and transformation—supporting fundraising campaigns, volunteer engagement, events, and community awareness.

The Specialist also supports the amplification of Mission stories through local media partnerships and assists with podcast or long-form digital content, working closely with the Director of Development and Communications to ensure consistent messaging, appropriate storytelling, and strong community engagement.

Reports to: Director of Development & Communications

Hours of Availability:

·Full-Time

·Typically Monday – Friday; 9:00am – 5:00pm with flexibility

Occasional evening, holidays and/or weekend availability for events and/or live content

Required Events for Live Content: July Match Campaign, Drumstick Dash (Nov), Christmas at the Mission, End of Year Campaign

Must be available Monday – Thursday the week of Thanksgiving each year due to the annual Drumstick Dash

Ability to attend events, tours, or mission activities as needed

Compensation: starting at $21.00/hour (non-exempt/hourly)

Our Team Members should exhibit the following:

·Possess a sincere love of Christ and maintain a Christian walk that is evident of that love.

·Individual must be willing to adhere to Rescue Mission Code of Ethics.

·Demonstrates a genuine interest in the safety and well-being of our guests and team members.

·Understanding of volunteer engagement and ability to utilize and appreciate volunteers in daily tasks.

·Strong work ethic and commitment to work as scheduled to include holidays and weekends as assigned.

·Strong listening, as well as written & verbal communication skills to execute instructions, keep others informed and exhibit professionalism.

·Demonstrated attention to detail/strong organizational skills to assist with multiple daily assignments and special projects.

·Ambitious to exceed expectations.

Job Specific Qualifications:

Required

Experience managing social media platforms for an organization/brand

Strong writing and storytelling skills

Basic video recording and editing skills

Ability to work independently and collaboratively

Strong judgment regarding sensitive stories and privacy

Preferred

Experience in nonprofit, faith-based, or mission-driven organizations

Familiarity with social media scheduling and analytics tools

Basic photography or videography skills

Essential Responsibilities:

Content Creation & Publishing

Create and publish content across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and others as assigned

Produce short-form videos, live videos, reels/stories, and still image posts for Mission campaigns, programs, and events

Produce still images and videos for 2nd Helpings Thrift for customer engagement

Capture mission moments respectfully, following all consent, privacy, and dignity guidelines

Video & Live Content

Plan, schedule, and host live videos when appropriate

Record and edit short videos

Content Strategy & Planning

Maintain weekly and monthly content calendars

Align content with fundraising campaigns, events, and seasonal priorities

Collaborate with Development, Volunteer Services, Programs, and Leadership to source stories and visuals

Brand Voice & Mission Alignment

Ensure all content reflects the Rescue Mission’s mission, values, and faith-based identity

Use language that is compassionate, hopeful, and dignifying

Engagement & Community Interaction

Monitor comments, messages, and mentions across platforms

Encourage positive, respectful community engagement

Media Collaboration & Story Amplification

Support the sharing of Mission stories with local media outlets by identifying compelling content, stories, and moments appropriate for external coverage

This role supports media engagement but does not serve as the primary media contact or spokesperson.

Podcast & Long-Form Digital Content Support

Assist with the planning, production, and promotion of Mission-related podcast or long-form audio/video content, as applicable

Event & Campaign Support

Support events and campaigns with real-time or same-day content

Coordinate with Development and Volunteer teams for coverage needs

Ensure campaign messaging is consistent across platforms

Physical demands essential to performing the job duties of this position (not an all-inclusivelist).

· Prolonged computer use; computer screen exposure

· Prolonged periods of physical activity (80%) sitting and/or standing

· Consistently - Communicating with others to exchange information; verbally and/or electronically

· Occasional standing, stooping, turning, twisting, pushing, pulling objects up to 50 pounds

· Lift up to 30 pounds independently; not typically repetitive

· Temperatures may vary depending on activity/events; indoor/outdoor exposure

· Noise levels may vary depending on activity/event and/or location

· Frequent - Moving around to accomplish a task

The Rescue Mission of Roanoke is a drug-free and tobacco-free workplace.

We look forward to reviewing your qualifications!