Job Description

California Live is NBC’s live, daily lifestyle show serving audiences across Los Angeles, the Bay Area, and San Diego. The show celebrates the people, places, food, culture, and stories that define California, delivering engaging, service-driven, and entertaining content across broadcast, digital, streaming, and social platforms.

Role Overview

California Live is seeking a Digital Producer to oversee and execute the show’s social and digital strategy across platforms. This role is responsible for driving audience growth, engagement, and brand consistency for California Live in all three markets, while supporting the live broadcast with smart, timely, and platform-appropriate digital storytelling.

The Digital Producer is a hands-on content creator and editor with strong news and lifestyle judgment, deep understanding of social and digital platforms, and the ability to lead day-to-day digital execution while collaborating closely with show producers, talent, marketing, and station teams.

This role requires a proactive self-starter who thrives in a fast-paced, live-TV environment and understands how to translate on-air moments into high-performing digital content in real time.

Key Responsibilities

Digital Strategy & Leadership

• Lead the digital vision and day-to-day execution for California Live across web, app, streaming, and social platforms.
• Develop and implement a cohesive, cross-market digital strategy that supports the show’s editorial goals and brand voice.
• Serve as the primary digital point of contact for California Live, collaborating with show producers, talent, marketing, and station digital teams.
• Be an advocate for the audience, ensuring content is timely, relevant, inclusive, and platform-appropriate.

Content Creation & Publishing

• Oversee and produce daily digital content tied to live broadcasts, segments, and tentpole moments.
• Write, edit, and publish original lifestyle stories and companion content for digital platforms.
• Clip, edit, and optimize show video for social media and digital distribution.
• Create multimedia content including video, live streams, social-first clips, slideshows, and interactive elements.
• Execute publishing workflows for video, images, and text using content management systems.

Social Media & Audience Growth

• Manage and grow California Live’s presence on Instagram, TikTok, YouTube , and emerging platforms.
• Use social media as both a publishing and reporting tool to identify trends, pitch ideas, and engage audiences.
• Identify buzz-worthy, shareable moments from the show and capitalize on real-time trends.
• Work closely with marketing and sales teams to support campaigns, partnerships, and station initiatives.

Analytics, SEO & Optimization

• Apply strong understanding of SEO , Google Trends, and audience analytics to inform content decisions.
• Monitor performance in real time and adjust strategy to maximize reach, engagement, and loyalty.
• Use audience data to help guide content planning and longer-term digital strategy.

Collaboration & Cross-Platform Integration

• Collaborate with TV producers, editors, and reporters to repurpose and enrich on-air content for digital platforms.
• Coordinate with station digital teams in LA, the Bay Area, and San Diego to ensure alignment and best practices.
• Cross-promote on-air and digital content effectively across NBC and Telemundo platforms as appropriate.

Qualifications

• Minimum 3 years of experience as a digital producer, editor, or content creator in a newsroom, lifestyle brand, or fast-paced media environment.
• Strong writing and editing skills with the ability to adapt tone and voice for lifestyle content.
• Proven experience managing social media platforms and publishing video-first content.
• Solid understanding of SEO, audience development, and digital analytics.
• Ability to work efficiently under tight deadlines, including during live broadcasts.
• Strong organizational, communication, and collaboration skills.

Work Requirements

• Must be willing to work in Universal City, CA or San Jose, CA , with flexibility to support live broadcasts.
• Must be willing to work early mornings, evenings, weekends, holidays, and extended hours as dictated by show and newsroom needs.
• Position is on-site and supports a live, daily production environment.

Preferred / Desired

• Experience working with live television or daily shows.
• Multiplatform video production skills, including editing with tools such as Adobe Premiere, Cap Cut, and/or Instagram Edits.
• Familiarity with Southern California and Northern California audiences, culture, and communities.
• Bilingual (English/Spanish) skills are a plus.
• Deep understanding of internet culture and social media trends.

Additional Requirements:

Required On-Site : This position is required to be performed full-time from an NBCUniversal-designated worksite.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $70,000 - $110,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.