Job Description
****HI, **
**
Hope you're doing well
This is Pankaj from 4P Consulting please see below job description
Job Title :: Digital Strategy 2
Location :: Birmingham, AL (Onsite)
Contract :: 3-Months
Skills and Responsibilities
Digital Strategist – Supplemental Worker
Description
· Alabama Power is looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work.
· We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.
· The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.
· The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.
Major Job Responsibilities Include:
· Create messaging and content that will drive adoption and usage of Alabama Power’s growing number of products and services.
· Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
· Participate in content and creative development to drive user engagement, adoption and digital sales of Alabama Power products
· Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
· Function as a subject matter expert on email and text communication content performance and cadences
· Create A/B tests for digital content when deemed necessary All content and digital strategy requests related to achieving the goals of Alabama Power
Candidates with the following qualifications are encouraged to apply:
Education
· Bachelors Degree
Experience
· 3 years of experience in content marketing, communications or related field SEO optimization across all content, including keyword targeting, interlinking and general best practices
· Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus
Knowledge, Skills and Abilities
· Strong project management skills and experience managing multiple complex deliverables under tight deadlines
· Ability to craft messages appropriate for different media and apply them in a marketing automation platform
· Solid track record for creating compelling messages for different verticals and target audiences
· Familiarity with effective content distribution methods and experience using content management tools and programs
· Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
· Penchant for accuracy and details
Thanks and Regards
Sr. Talent Acquisition Specialist
Pankaj Mishra
Pankaj.Mishra@4pconsultinginc.com
+1 205-756-4834