We are the in-house agency for one of the fastest growing retail franchise concepts in the country and we are looking for a seasoned Director of Social and Digital Media. We are already innovators in the digital advertising space and need a leader in this space to help take us to the next level. Our perfect candidate will be a proven digital team leader who will direct all social advertising efforts for our client base of up to 400 separate locations/pages with an annual social advertising spend of up to $4 million. The role includes managing content development, execution, testing and measurement of all social and digital media efforts for local, regional and national brand efforts on Facebook, Instagram and other social/digital sites.

You will need to have a thorough understanding of the Facebook advertising platform to lead a team in the development of strategy, have the ability to create a scalable execution plan, and manage placement of ads and content on Facebook and Instagram. You will stay current with emerging platforms and be able to develop ad strategies for utilizing new platforms, tools, and other media as they emerge and include these into multi-media advertising plans.

You will work with a team on the development of breakthrough content that translates our brand message into the social and digital world for our network. Our efforts in social media are measured in leads and sales, so the ideal candidate will be able to tie social and digital efforts into our point-of-sales systems to measure ROI and report to the network.

As a key management team member, you will be responsible for the education of the marketing staff on new trends, opportunities and measurement in the social/digital media space and partner with the Analytics team to ensure best practices are being employed across all social/digital channels. You will need to be comfortable in presenting results and concepts to major stakeholders.

General Qualifications

Bachelor’s or advanced degree required

Experienced in development of social media strategies for a retail client(s)

10 years’ experience within a social or digital media agency or department

Strong working knowledge of the Facebook and Instagram advertising platform (knowledge of Hootsuite a plus)

Strong analytical, project management and communication skills (written and oral) are required in this position

Proficiency in Microsoft Office suite, especially Excel and PowerPoint

We offer a fast-paced, growing environment where you will be given the autonomy to create a department of professionals to help you and our network succeed in the use of social and digital media.