Job Description
Become a unicorn at Digitas, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Search Marketing Analyst – someone who can balance the art and science of digital advertising, and collaborate across teams. Sound like you? Read on.
WHAT YOU’LL DO:
As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the execution, optimization, planning, analysis and reporting for our clients.
DAY-TO-DAY, YOUR ROLE INCLUDES:
- Holistic SEM program management including keywords and ad copy development and campaign builds, in-platform execution, trafficking recommendations, optimizing program towards key business goals and reporting
- Actively participating in meetings and proactively documenting takeaways and next steps
- Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing
- Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
- Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
- Monitoring emerging industry trends and summarizing them for internal and external stakeholders
- Leveraging and developing proficiencies with SEM platforms, tools and resources
- Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
- Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
- Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
- Fostering relationship with internal teams (SEM, D&A and other capabilities), external partners and clients