Job Description
CAPABILITY: SOCIAL STRATEGY
IF YOU DESCRIBE YOURSELF AS SOMEONE WHO:
- Lives for consuming and developing cool content across the social media universe— YouTube, Reddit, Pinterest, Instagram, Facebook, Twitter, Tumblr and more
- Is motivated by the love of new and creative ideas
- Has a natural curiosity for how people think, feel and behave as individuals and communities and how that is translated into what they talk about and consume in the digital space
- Can present a point of view in clear and compelling way and back it with analytical thinking
- Has a nose for new technologies, content opportunities, and creative ways of sharing branded stories
- Works well as part of a team, sometimes leading, sometimes following and supporting
- Enjoys always learning and never being satisfied with one’s knowledge and skills of their craft
- Is an out of the box thinker, who gets what makes people tick and can think up ways to do so on the spot
THEN YOUR DAY TO DAY WOULD INCLUDE:
- Keeping abreast of pop culture, trends and online conversations that affect our audiences and applications to our brands
- Tracking the activities of other brands in a category and understanding the creative landscape and effects on client work
- Creatively and proactively assist the client and internal team in the development of social content strategies, playbooks, influencer recommendations, etc.
- Work collaboratively with other capabilities, including Data & Analysis, Media, Creative, and Account, to work out solutions and maintain a cohesive social strategy throughout brand and campaign work
- Assisting in the development of reports alongside internal capability partners to establish metric benchmarks, performance insights, and strategic recommendations to inform day-to-day and long-term client recommendations
- Being an indispensable source of information, insight, and most of all, inspiration for the social landscape
- Aiding in the development of industry relevant thought-leadership for both internal and external distribution
THIS FOUNDATION LEADS TO OPPORTUNITIES FOCUSED IN:
- Becoming a thought-leader on a range of topics as it relates to brands, communications and the digital marketing industry
- Being a trusted adviser on how brands build communities using a number of different levers
- Supporting, coaching, mentoring and training a team while maintaining a collaborative environment
- Selling clients on the value of strategic services to their business, helping them define needs and sharing potential new solutions to grow the business