Job Description
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re searching for an SVP of Creative Strategy who can become a major asset when it comes to driving customer insights into all of our work. Your leadership will help teams create impactful creative marketing approaches. You’ll also play a giant role in identifying high-impact opportunities for innovation and all its approaches. You can take part in changing how marketing is perceived by the ever-powerful consumer.
WHAT YOU'LL DO:
- Creative strategy lead for a large integrated cross agency team serving a large financial services client
- Be able to speak to and evaluate comms channel plans, channel insights and the role of paid, owned and earned channels to inform the experience or comms plans being created
- Lead a large team of strategists within a strategy “hub”
- Fluency in connections strategy, social strategy, experience strategy and creative strategy
- Lead presentations with senior level clients to share strategies, POVs, and insights
- Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
- Translate existing customer insights into relevant marketing program implications
- Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
- Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
- Create demand for strategy’s contribution by demonstrating its impact
- Direclty manage 2 VPs, and 3 mid-level strategists. Other roles have a “dotted-line” to this role as it acts as the lead for the line of business
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.