Job Description
CAPABILITY: DATA AND ANALYSIS
IF YOU DESCRIBE YOURSELF AS SOMEONE WHO:
- Grounds your thinking in quantitative analysis
- Welcomes ambiguity, thinks critically, and teaches those around you
- Is solution-focused and business-oriented
- Has a hunger to master analytical tools such as Excel and SAS
- Has a natural curiosity for data and meticulous attention to detail
- Can navigate problems without clearly defined boundaries
- Enjoys data visualization and storytelling
THEN YOUR DAY TO DAY WOULD INCLUDE:
- Designing and conducting analyses for client recommendations
- Collaborating with other capabilities to provide integrated, analytic marketing solutions and optimizations to improve client decision-making
- Conducting primary and secondary research
- Analyzing data to understand what is happening and identify patterns or changes
- Applying quantitative techniques to uncover latent patterns in the data
- Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
- Running basic statistical or machine learning procedures, such as descriptive statistics, hypothesis testing, supervised or unsupervised learning
- Working in systems such as Python, R, SQL, Linux, and/or distributed computing systems such as Hadoop or AWS
THIS FOUNDATION LEADS TO OPPORTUNITIES FOCUSED IN:
- Developing industry leading analytical solutions for clients across channels and business functions
- Selling clients on the value of strategic services to their business, helping them define needs and potential solutions
- Working in close collaboration with colleagues across all agency disciplines to develop innovative, highly effective, data powered solutions for our clients
- Supporting, coaching, mentoring and training a team while maintaining a collaborative environment