Job Description

• Content Strategy: * Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition * Building trusted internal relationships, keeping everyone apprised of competitive activity, behavioral shifts, and consumer trends * Learning research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular) * Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc. * Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing * Contributing to the development and documentation of best practices across channels, platforms, and formats
• Partnerships: * Passion for influencer partnerships and marketing * Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc. * Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations * Helping with pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content * Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
• Media: * Working closely with Media colleagues **** to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges

Qualifications

We’re looking for candidates with compatible work experience and the following qualifications:

• 4-year degree and 1-2 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity
• Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
• Exceptional communication and writing skills—you’re poised, precise, empathetic, and confident in your recommendations
• Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
• A can-do attitude, a curious mind, and the motivation to learn

The ideal candidate also will have:

• Digital marketing experience with brands or in the Retail sector
• An eye for talent and experience managing influencer-led marketing campaigns
• Proficiency in Excel, Prisma, comScore, Google Campaign Manager
• Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro

Additional Information

“Compensation Range: $68,000 - $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 03/31/2024.