Job Description
FREELANCE VP/DIRECTOR, SOCIAL STRATEGY
Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning creative. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for an VP/Director to help us bring that transformation to life through social for one of our fastest-growing clients.
WHAT YOU’LL DO:
You’ll be leading the creation of a global social strategy, ecosystem and operating model for a portfolio of brands that helps them bring their recent brand architecture refresh to life. With your expertise, research and collaboration with clients, you’ll help them develop a point of view on the ideal social approach for brand growth and customer acquisition.
Day to day, you’ll be responsible for:
- Discovery and analysis of the brand’s current global footprint, social strategy and processes
- Leading workshops with clients to refine objectives, priorities and strategic decisions
- Crafting strategic and operational recommendations for social based on your research, discovery and workshop outcomes
- Persuasively communicating and packaging those recommendations to clients and company stakeholders
We’re looking for incredible strategic mind with strong social experience, including:
- 5 - 8 years of social experience in advertising, newsroom or community management —if you have experience on a brand that does business via franchisees or distributors, even better
- Experience developing social strategies at a regional or global level
- Experience living in the social media universe—you’re in-the-know on all social platforms, and can identify trends in social media across countries and cultures
- Excellent research and writing skills—and the ability to create smart content quickly (please include links to examples of your work in your application)
- The ability to develop strong relationships with internal and external partners
- A nose for new technology, new content solutions, social media events and developments
- An ear for consumer insights—you get what makes people tick
- The ability to back up great ideas with sound analytical reasoning
- Willingness to travel—you’re open to new places, new faces and new ideas